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SEO Director

As the Director of SEO at 1stdibs, your job will be to lead the team responsible for one of our top strategic priorities - driving growth from organic search. We are looking for someone motivated and skilled enough to get 1stdibs to the top of the SERP when users search for high volume and long tail topics related to our rare and interesting items - think “vintage gold watches”, “picasso vases”, “art deco rugs" and “victorian engagement rings”.

 Are you a detail-oriented, competitive, analytical thinker with experience in advanced technical SEO? Are you an incredible leader with the ability to formulate and execute upon deliverables and create scalable roadmaps while successfully leading, growing and empowering a team? If so, this is the role for you!

 SEO has been a huge factor in 1stdibs growth to date, and continues to be a top priority. We’ve recently expanded the resources focused on SEO. Reporting into our VP of Customer Marketing, you will lead an experienced senior manager and two SEO associates (one still to be hired) and collaborate with our highly-respected SEO consultant, AJ Kohn (www.blindfiveyearold.com). In addition, you’ll lead strategy for a growing team of ~8 dedicated product and engineering team members. In this high visibility position, you will partner with, educate, and learn from teams throughout the company and have accountability and ownership for the traffic and revenue gains you are able to produce.

 

What you’ll do

  • Evolve and implement an effective SEO growth strategy, working closely with Product, Engineering, Social, PR, and Editorial.
  • Scale thoughtful new page creation beyond our existing 1 million+ pages (including 900,000+ items available for sale) by influencing new supply our sellers add to the platform and identifying new ways to logically group our items to help users find what they’re looking for.
  • Create a test-and-learn culture within our SEO team through A-B testing and close measurement of site releases.
  • Build out our system of reporting on and analyzing 1stdibs organic traffic, site health, rankings, Googlebot crawls, and backlinks to monitor performance and identify areas of opportunity.
  • Develop a link-earning strategy, as well as content marketing initiatives.
  • Closely track industry-wide changes, search news and competition in order to educate the organization and provide up-to-date recommendations.
  • Enhance our seller tools and education to improve how our thousands of sellers around the globe market their products through our platform.
  • Work with our Taxonomy Manager to define a search-friendly category and classification structure.

What you’ll bring

  • Experience setting and exceeding aggressive work goals wherever you go.
  • A minimum of 8+ years data-driven digital marketing experience, with 5 years focusing on SEO.
  • A track-record of managing and mentoring team members to achieve wins and career growth.
  • Deep knowledge of technical SEO, search tools and a creative mind to leverage them in new ways.
  • Process-oriented approach, with the ability to plan and execute projects cross-functionally and flexibility to adjust your approach when presented with new data or roadblocks.
  • Excellent oral and written communication skills, with the ability to tailor your language and style based on the very different groups you’ll be working with (CEO, engineers, junior marketers, account managers, sellers, etc).
  • Advanced Excel skills and comfort manipulating large volumes of data. SQL skills a plus.
  • Thoughtful and detail-oriented approach, with an ability to multi-task.

 

1stdibs is the world’s largest online luxury marketplace for rare and desirable objects. It has become the go-to source for the world's leading interior designers and consumers to find antiques, furniture, jewelry, vintage fashion and fine art.

Backed by Benchmark Capital, Insight Venture Partners, Index Ventures, Spark Capital and Alibaba, 1stdibs is a unique blend of expert curators and seasoned Internet executives from companies including Amazon, Google, eBay, Mlb.com, PayPal, and Twitter.

 

1stdibs is an equal opportunity employer. We celebrate diversity and we are committed to creating an inclusive environment for all employees.