Why does Rolex always have 28?

The reason why Rolex always features 28 in the date window of its watches in advertisements comes down to aesthetics and symbolism. In the opinion of the experts at the Swiss watchmaker, the number 28 looks the most appealing when viewed through a lens. In addition, many Asian cultures consider the number 28 to be lucky. Shop a wide range of Rolex watches on 1stDibs.