Paul Rand Books
American, 1914-1996
Paul Rand (born Peretz Rosenbaum; August 15, 1914 – November 26, 1996) was an American art director and graphic designer. He was best known for his corporate logo designs, including the logos for IBM, UPS, Enron, Morningstar, Inc., Westinghouse, ABC, and NeXT. He was one of the first American commercial artists to embrace and practice the Swiss Style of graphic design. Rand was a professor emeritus of graphic design at Yale University in New Haven, Connecticut where he taught from 1956 to 1969, and from 1974 to 1985. He was inducted into the New York Art Directors Club Hall of Fame in 1972.
Though Rand was a recluse in his creative process, doing the vast majority of the design load despite having a large staff at varying points in his career, he was very interested in producing books of theory to illuminate his philosophies. László Moholy-Nagy may have incited Rand's zeal for knowledge when he asked his colleague, at their first meeting, if he read art criticism. Rand said no, prompting Moholy-Nagy to reply "Pity."Steven Heller elaborates on this meeting's impact, noting; "from that moment on, Rand devoured books by the leading philosophers on art, including Roger Fry, Alfred North Whitehead, and John Dewey."These theoreticians would have a lasting impression on Rand's work; in a 1995 interview with Michael Kroeger discussing, among other topics, the importance of Dewey's Art as Experience, Rand elaborates on Dewey's appeal:
[... Art as Experience] deals with everything — there is no subject he does not deal with. That is why it will take you one hundred years to read this book. Even today's philosophers talk about it[.] [E]very time you open this book you find good things. I mean the philosophers say this, not just me. You read this, then when you open this up next year, that you read something new.
Dewey is an important source for Rand's underlying sentiment in graphic design; on page one of Rand's groundbreaking Thoughts on Design, the author begins drawing lines from Dewey's philosophy to the need for "functional-aesthetic perfection" in modern art. Among the ideas Rand pushed in Thoughts on Design was the practice of creating graphic works capable of retaining recognizable quality even after being blurred or mutilated, a test Rand routinely performed on his corporate identities. From: Wikipediato
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Creator: Paul Rand
The Dada Painters and Poets
By Robert Motherwell, Paul Rand
Located in New York, NY
First edition of The Documents of Modern Art, Vol. 8, edited and with an introduction by Robert Motherwell. Cover and typography by Paul Rand. Published in 1951 by Wittenborn, Schultz Inc. With texts by Richard Huelsenbeck, Hugo Ball, Kurt Schwitters, Jacques Vache, Tristan Tzara, Georges Ribemont-Dessaignes, George Hugnet, Andre Breton, Jean Arp, Paul Eluard, Louis Aragon, Gabrielle Buffet-Picabia, and Hans Richter. Illustrations by (or after) Jean Arp, Marcel Duchamp, Max Ernst, Raoul Hausmann, Paul Klee, Marcel Janco, Man Ray, Francis Picabia, Tristan Tzara, Kurt Schwitters, Kasimir Malevich, Pablo Picasso, Sophie Tauber...
Category
1950s American Modern Vintage Paul Rand Books
Materials
Paper
Paul Rand: A Designer's Eye (Limited Edition)
By Paul Rand
Located in New York, NY
Limited edition, #363/1000, of J.P. Williams’s ode to his Yale mentor Paul Rand, chronicling Rand’s lifetime of collecting “something in nothing”— ephemeral examples of the beautiful...
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2010s American Mid-Century Modern Paul Rand Books
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Paul Rand books for sale on 1stDibs.
Paul Rand books are available for sale on 1stDibs. These distinctive items are frequently made of paper and are designed with extraordinary care. There are many options to choose from in our collection of Paul Rand books, although gray editions of this piece are particularly popular. Many of the original books by Paul Rand were created in the modern style in united states during the 1950s. If you’re looking for additional options, many customers also consider books by Modern History, MOMA Museum New York, and Ernest Hemingway. Prices for Paul Rand books can differ depending upon size, time period and other attributes — on 1stDibs, these items begin at $500 and can go as high as $500, while a piece like these, on average, fetch $500.
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- 1stDibs ExpertJanuary 19, 2025Opinions may vary on what Paul Rand's most famous work is. However, the American artist is best known for his corporate logos. Over the course of his career, he designed iconic graphics for IBM, UPS, Enron, Morningstar, Inc., Westinghouse, ABC and NeXT, among others. Explore a variety of Paul Rand art on 1stDibs.