At the heart of the studio’s philosophy is the belief that interiors should honor their surroundings while reflecting the people who inhabit them. From commercial spaces that balance durability with warmth to private homes shaped by the lives within them, each project is guided by a deep respect for place and purpose - resulting in environments that feel timeless, grounded, and deeply personal. United by craftsmanship, authenticity, and narrative, Norris Studio’s work is dedicated to creating spaces that tell enduring stories.

Prior to launching Norris Studio in 2022, Samantha worked with both the Paris-based design house Hamilton Conte and the renowned design team at Blackberry Farm. She spent a decade at the latter, contributing to the resort’s distinctive aesthetic - an elevated interplay of natural materials and understated elegance. Her experience across these distinct creative world - European design ateliers and celebrated Southern hospitality - shaped the refined, art-forward sensibility she brings to every project.

In 2026, Samantha was named to Frederic magazine’s prestigious “It List,” recognizing her as a leading talent among the next generation of interior designers. Two of the firm’s hospitality projects, Catalochee Ranch and RT Lodge, have received Michelin Keys. Norris Studio’s work has been featured in publications including The Wall Street Journal, Architectural Digest, Condé Nast Traveler, Garden & Gun, Robb Report, and Business of Home.