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Full Portfolio 14 Air France Posters by Georges Mathieu, 1968
About the Item
Full portfolio 14 Air France posters - Georges Mathieu
Full portfolio for Air France
Blanchard Printing
1968
Measures: 100 x 60cm
With summary booklet of 14 Air France posters
With handwritten dedication by Georges Mathieu
With brochure (32 pages) published on the occasion of the exhibition of the works of Georges Mathieu at the Manufacture Nationales des Gobelins in 1969
“Poster art is essentially an art of symbols; and isn't the symbolic at the very root of art?
Thus the poster must play a dynamic role, an avant-garde role, in the contemporary artistic movement; it must be a testing ground, an inexhaustible source of discoveries; and it is no doubt on this condition that it can best play its role as one of the forms of expression that advertising puts at the service of commerce.
If the effectiveness of the poster lies in the emotional impact and the impulsive suggestion that it imposes on the public, it is above all beyond the limits of the conventional that it can find this effectiveness. »George Galichon.
- Creator:Air France (Retailer)
- Dimensions:Height: 39.38 in (100 cm)Width: 23.63 in (60 cm)Depth: 0.79 in (2 cm)
- Sold As:Set of 14
- Style:Other (Of the Period)
- Materials and Techniques:
- Place of Origin:
- Period:
- Date of Manufacture:1968
- Condition:Wear consistent with age and use.
- Seller Location:Saint ouen, FR
- Reference Number:1stDibs: LU894527705692
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