Pink Amethyst, Pear Cut '4.5 Carat' in a Golden Yellow Ring, 18k

ECH JEWELRY is a new international firm of modular High Jewellery with an unmistakable DNA... Technology at the service of art! Designed and produced in Europe, it breaks away from the static parameters of luxury jewellery and illuminates the dynamism in the most precious jewels. The soul of the project, Elena Chernyavskaya, is inspired by the intersection of contemporary art and and prestigious watchmaking engineering, bringing modular- versatility to High Jewellery, allowing playfulness, provoking desire and placing the wearer at the epicentre of creation (Co-creation). ECH JEWELRY collection is based on assembling sets: each piece can be worn solo, or it can become a more complex jewellery configuration thanks to a special ECH screw system and a wide range removable decorative pieces. The owners decide how to configure their jewellery piece: to keep it simple and minimalistic or to create fancy, eye-catching designs. ECH JEWELRY is experimenting with the concept of beauty by going beyond the generally accepted standards. The brand creates jewellery to encourage its clients to rethink the role of beauty. Welcome to the ECH Universe!