i2 Fashion

This high-end fashion shop is located on a side street of the famous Goethestraße. Frankfurt am Main is characterized by its role as a financial centre. It is also one of the few European cities dominated by skyscrapers, which has resulted in it gaining the nickname 'Mainhattan'. The business focus, together with the fact that i2 Fashion is housed in the lower floors of a bank building formed the conceptual basis. 'Clothing and shoes are more valuable than money for many fashion-conscious women' says Mentjens. 'Fashion objects are their real treasures. The idea therefore emerged to design the shop as a bank vault, with valuable goods kept safely behind steel bars.' The theme of the bar-like grid extends throughout the premises, running along the walls, over the windows, and around the iconic spiral staircase behind the façade.