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A. E. Halliwell
Cruises to Norway, c.1930 travel poster design by A. E. Halliwell

1931

About the Item

A. E. Halliwell (1905-1987) Cruises to Norway Gouache 77 x 48 cm Signed to lower right Provenance: Family of the artist A.E. Halliwell (1905–1986) was a British artist, illustrator, and designer best known for his vibrant poster designs created for British railway companies during the mid-20th century. Born in Southport, Halliwell developed a strong foundation in art and design early in life. He studied at the Southport School of Art from 1923 to 1926 before graduating to the Royal College of Art in London and subsequently practising as a professional designer from the 1930s. Following his studies, Halliwell married Doris Doyle in Strood Kent, and  went on to have a significant teaching career himself, most notably as a lecturer at the Central School of Arts and Crafts (later part of Central Saint Martins), where he influenced a new generation of designers and illustrators.  Halliwell is perhaps best remembered for his vibrant and engaging poster designs created for British railway companies during the 1930s. His work was characterised by a bright, graphic style that balanced charm with clarity, often depicting idealised scenes of British holiday destinations—from sunny seaside towns to tranquil countryside vistas. Beyond posters, his artistic output included book illustration, commercial design, and stage costume sketches, showcasing his versatility across mediums. His posters continue to remain enduring symbols of a golden age of British travel and design and are displayed in major collections including the London Transport Museum. In this vintage poster design a sleek ocean liner glides through vivid blue waters beneath cascading waterfalls, silhouetted pine trees, and a dramatic orange and purple sky. The dynamic composition, framed by sweeping curves and simplified forms, evokes both the natural majesty of Norway and the elegance of cruise travel. Halliwell’s Art Deco design uses clean lines and strong contrasts to create a sense of movement and modernity, enticing viewers with the promise of scenic exploration.
  • Creator:
    A. E. Halliwell (1905 - 1987)
  • Creation Year:
    1931
  • Dimensions:
    Height: 30.32 in (77 cm)Width: 18.9 in (48 cm)
  • Medium:
  • Movement & Style:
  • Period:
  • Framing:
    Framing Options Available
  • Condition:
    Generally very good.
  • Gallery Location:
    London, GB
  • Reference Number:
    1stDibs: LU795316314092

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