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Paul RandChild-like Art - Child with Bull Horns in Boat with a Fish1952
1952
About the Item
Paul Rand is remembered as one of history's greatest and most famous graphic designers. He was also a painter. The fact that Paul Rand used Naïve Art in much of his corporate identity to represent the world's most influential companies could have pigeonholed him as only a commercial artist rather than a fine artist.
In 1952, consideration of Naïve Art as Fine Art was restricted to artists such as Henri Rousseau, Picasso, and Paul Klee. Yet the present work "Child with Bull Horns in Boat with a Fish" exhibits a similar level of sophistication in its childlike simplicity that one could find in any of the more recognized Naïve Artists. Notice how Rand separates above and below sea level with a simple line. The inclusion of a friendly fish is more than charming.
Signed and Dated lower right 12 8 52, Unframed,
Paul Rand once wrote, “Good design adds value of some kind, gives meaning, and, not incidentally, can be sheer pleasure to behold.” Rand produced good design for six decades, creating magazine layouts, posters, children’s books, book covers, and the branding for many of America’s most recognizable corporate identities, all of which embody the visual clarity and dynamic compositions for which he is known. Rand’s best-known designs are celebrated for their visual wit. For the UPS logo he designed in 1961, Rand set a neatly tied package atop a shield bearing the company’s name, juxtaposing the whimsy of the parcel against the pomposity of the coat of arms. Rand also famously developed a graphic program for IBM in 1956, supplementing it in 1981 with the brilliant Eye-Bee-M poster, which reimagined the company’s logo as a rebus. “I steered towards humorous things,” Rand said. “People who don’t have a sense of humor really have serious problems.”
- Creator:Paul Rand (1914 - 1996, American)
- Creation Year:1952
- Dimensions:Height: 12 in (30.48 cm)Width: 16 in (40.64 cm)
- Medium:
- Movement & Style:
- Period:
- Condition:overall very good condition, unframed.
- Gallery Location:Miami, FL
- Reference Number:1stDibs: LU385315481442
Paul Rand
Paul Rand (born Peretz Rosenbaum; August 15, 1914 – November 26, 1996) was an American art director and graphic designer. He was best known for his corporate logo designs, including the logos for IBM, UPS, Enron, Morningstar, Inc., Westinghouse, ABC, and NeXT. He was one of the first American commercial artists to embrace and practice the Swiss Style of graphic design. Rand was a professor emeritus of graphic design at Yale University in New Haven, Connecticut where he taught from 1956 to 1969, and from 1974 to 1985. He was inducted into the New York Art Directors Club Hall of Fame in 1972.
Though Rand was a recluse in his creative process, doing the vast majority of the design load despite having a large staff at varying points in his career, he was very interested in producing books of theory to illuminate his philosophies. László Moholy-Nagy may have incited Rand's zeal for knowledge when he asked his colleague, at their first meeting, if he read art criticism. Rand said no, prompting Moholy-Nagy to reply "Pity."Steven Heller elaborates on this meeting's impact, noting; "from that moment on, Rand devoured books by the leading philosophers on art, including Roger Fry, Alfred North Whitehead, and John Dewey."These theoreticians would have a lasting impression on Rand's work; in a 1995 interview with Michael Kroeger discussing, among other topics, the importance of Dewey's Art as Experience, Rand elaborates on Dewey's appeal: [... Art as Experience] deals with everything — there is no subject he does not deal with. That is why it will take you one hundred years to read this book. Even today's philosophers talk about it[.] [E]very time you open this book you find good things. I mean the philosophers say this, not just me. You read this, then when you open this up next year, that you read something new. Dewey is an important source for Rand's underlying sentiment in graphic design; on page one of Rand's groundbreaking Thoughts on Design, the author begins drawing lines from Dewey's philosophy to the need for "functional-aesthetic perfection" in modern art. Among the ideas Rand pushed in Thoughts on Design was the practice of creating graphic works capable of retaining recognizable quality even after being blurred or mutilated, a test Rand routinely performed on his corporate identities. From: Wikipedia

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Israel has had a Vibrant Folk Art, Naive art scene for a long time now, artists like Yisrael Paldi, Nahum Guttman, Reuven Rubin and even Yefim Ladyzhensky had naive periods. The most well know of the strict naive artists are Shalom of Safed, Irene Awret, Gabriel Cohen, Natan Heber, Michael Falk and Kopel Gurwin.
Naïve art is any form of visual art that is created by a person who lacks the formal education and training that a professional artist undergoes (in anatomy, art history, technique, perspective, ways of seeing). Unlike folk art, naïve art does not necessarily evince a distinct cultural context or tradition. Naïve art is recognized, and often imitated, for its childlike simplicity and frankness. Paintings of this kind typically have a flat rendering style with a rudimentary expression of perspective.
One particularly influential painter of "naïve art" was Henri Rousseau (1844–1910), a French Post-Impressionist who was discovered by Pablo Picasso.
Naïve art is often seen as outsider art that is by someone without formal (or little) training or degree. While this was true before the twentieth century, there are now academies for naïve art. Naïve art is now a fully recognized art genre, represented in art galleries worldwide.
Museums devoted to naïve art now exist in Kecskemét, Hungary; Riga, Latvia; Jaen, Spain; Rio de Janeiro, Brasil; Vicq France and Paris. "Primitive art" is another term often applied to art by those without formal training, but is historically more often applied to work from certain cultures that have been judged socially or technologically "primitive" by Western academia, such as Native American, sub saharan African or Pacific Island art (see Tribal art). This is distinguished from the self-conscious, "primitive" inspired movement primitivism. Another term related to (but not completely synonymous with) naïve art is folk art.
There also exist the terms "naïvism" and "primitivism" which are usually applied to professional painters working in the style of naïve art (like Paul Gauguin, Mikhail Larionov, Paul Klee).
At all events, naive art can be regarded as having occupied an "official" position in the annals of twentieth-century art since - at the very latest - the publication of the Der Blaue Reiter, an almanac in 1912. Wassily Kandinsky and Franz Marc, who brought out the almanac, presented 6 reproductions of paintings by le Douanier' Rousseau (Henri Rousseau), comparing them with other pictorial examples. However, most experts agree that the year that naive art was "discovered" was 1885, when the painter Paul Signac became aware of the talents of Henri Rousseau and set about organizing exhibitions of his work in a number of prestigious galleries.
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