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Herve Morvan1972 original poster by Hervé Morvan for the Foire Internationale de Lyon1972
1972
About the Item
The 1972 original poster by Hervé Morvan for the "Foire Internationale de Lyon" is a quintessential example of 1970s graphic design, blending vibrant colors and dynamic composition to capture the viewer's attention.
The poster prominently features a lively and stylized illustration, characteristic of Morvan's work. The use of bold colors, especially the rich blue and vivid red, creates a striking contrast that draws the eye. The central image is an abstract, geometric interpretation of Lyon’s architectural and cultural elements, seamlessly blending tradition with modernity.
The artwork reflects Morvan’s ability to convey a sense of movement and excitement, fitting for an international fair meant to showcase innovation and diversity. The abstract forms and vivid palette evoke a sense of global interconnectedness and cultural exchange, aligning perfectly with the fair’s objectives.
This poster is a fine representation of Morvan’s style, combining artistic flair with commercial appeal. It stands as a vibrant piece of 1970s design history, embodying the era’s aesthetic sensibilities and the cultural significance of international fairs. The "Foire Internationale de Lyon" poster is not only an effective advertisement but also a piece of art that captures the zeitgeist of its time.
Exhibition - Rhône - France
Gauthier Villeurbanne
- Creator:Herve Morvan (1917 - 1980)
- Creation Year:1972
- Dimensions:Height: 39.38 in (100 cm)Width: 24.41 in (62 cm)
- Medium:
- Period:
- Condition:Good condition, folds, tears.
- Gallery Location:PARIS, FR
- Reference Number:1stDibs: LU1792214665592
The clarity of his designs, the uncluttered compositions, the subtle use of texture and the unique sense of humour that comes through in his images. Not to mention the simple, sophisticated, bright colours that are always inventively used. French painter. His work was part of the painting event in the art competition at the 1948 Summer Olympics. French poster and advertising artist Hervé Morvan became well-known for his advertising poster for Perrier in 1950. Thereafter he drew increasing attention from his following works for Vittel, Evian, Danone, and Esso. He created several advertising posters for kids, food/drink, household, fashion, travel, campaigns, alcohol, cigarettes, film and music, and greeting cards. Morvan’s posters emphasized colorful, cute, and adorable characters. Morvan was a friend of Raymond Savignac, who also had a playful style that hints at Morvan’s own. The two French artists knew each other and were influenced by the other’s style, though they competed in their fields. Like other poster artists of this period (Villemot and Savignac), Morvan was inspired by the work of Cassandre, Loupot, and Carlu.
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