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Manfred Bingler1964 original travel poster by Bingler Manfred for Swissair to the Middle East1964
1964
About the Item
The 1964 original travel poster by Bingler Manfred for Swissair, promoting travel to the Middle East, exemplifies the era's fascination with exotic destinations and the burgeoning accessibility of international air travel. This poster captures the allure of the Middle East, blending vibrant colors and striking imagery to evoke a sense of adventure and cultural richness.
Historical Context
In the 1960s, the Middle East was increasingly accessible to Western travelers due to advancements in air travel. Swissair, Switzerland's national airline, played a pivotal role in promoting these destinations. The poster by Bingler Manfred was part of Swissair's broader marketing strategy to entice travelers to explore the rich history, culture, and landscapes of the Middle East.
Artistic Composition
The poster features a striking design with vivid colors and an evocative central image. In this instance, the design elements likely include motifs and symbols associated with the Middle East, such as desert landscapes, architectural marvels like minarets or domes, and perhaps intricate patterns or textiles. The background color, often a warm hue like gold or deep blue, would evoke the region's climate and cultural vibrancy.
The text "SWISSAIR" is prominently displayed at the bottom in bold, white letters, with "Middle East" written in a smaller font below. The clean and modern typography reflects Swissair's brand identity, emphasizing sophistication and reliability. The placement of the text ensures that the focus remains on the compelling imagery of the Middle East, enticing viewers with the promise of new adventures.
Symbolism
Symbols associated with the Middle East, such as palm trees, camels, ancient ruins, or traditional geometric patterns, evoke the exotic and the historical. These elements are carefully chosen to stimulate curiosity and desire for exploration. The use of warm and inviting colors enhances the sense of mystery and allure, drawing potential travelers into the poster's narrative.
Propaganda and Impact
Travel posters like this one were essential in shaping public perceptions of far-off lands and promoting air travel as an exciting and accessible option. By using dynamic compositions and vibrant colors, these posters captured the imagination of viewers, encouraging them to consider traveling to distant and culturally rich destinations. Swissair's marketing efforts, exemplified by this poster, positioned the airline as a gateway to the world, fostering a sense of wanderlust and adventure.
- Creator:Manfred Bingler (1928 - 1987)
- Creation Year:1964
- Dimensions:Height: 40.16 in (102 cm)Width: 25.2 in (64 cm)
- Medium:
- Period:
- Condition:Very good condition.
- Gallery Location:PARIS, FR
- Reference Number:1stDibs: LU1792214619552
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