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UnknownOriginal circa 1970 Lufthansa travel poster Golden Gate Bridge San FranciscoCirca 1970
Circa 1970
About the Item
This striking original circa 1970 Lufthansa travel poster captures the bold visual identity of postwar international tourism. Framed by the iconic red steel arches of the Golden Gate Bridge, the image leads the viewer directly into the heart of San Francisco, a symbol of American optimism, innovation, and West Coast allure.
Produced during the golden age of jet travel, the poster reflects Lufthansa’s mid-century design ethos: crisp photography, minimal typography, and a focus on modern infrastructure. The framing of the bridge creates a rhythm of repetition and depth—an architectural celebration of one of the world’s most photographed landmarks. Beneath the structure, the highway bustles with automobiles, hinting at a vibrant, forward-moving city connected to the global travel network.
As Germany’s national airline, Lufthansa played a key role in reshaping Europe’s relationship with the world in the decades following WWII. Posters like this one promoted long-haul destinations with a new sense of accessibility and modernity. San Francisco, with its cultural vibrancy, tech beginnings, and dramatic landscapes, was the perfect aspirational destination for the European traveler.
A classic of airline advertising, this poster is both a window into the glamour of 1970s travel and a refined piece of graphic design history—coveted today by collectors of aviation memorabilia, modernist photography, and Americana.
Airline - Tourism - United States
Golden Bridge
Printed in Germany
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