Skip to main content
Want more images or videos?
Request additional images or videos from the seller
1 of 8

V. Korolyova
1965 Soviet poster by V. Korolyova - The tourist trail calls us all year round!

1965

$2,745.95
£2,025.11
€2,300
CA$3,795.32
A$4,220.65
CHF 2,215.28
MX$51,468.78
NOK 27,996.70
SEK 26,248.02
DKK 17,510.26

About the Item

The 1965 Soviet poster by V. Korolyova is a vibrant and eye-catching work of mid-20th century graphic design, promoting year-round tourism and outdoor recreation across the USSR. This captivating piece reflects the Soviet emphasis on physical activity, well-being, and the enjoyment of nature as central components of a healthy and active socialist lifestyle. The composition is split symmetrically down the middle, with a striking visual contrast that highlights the theme of seasonal recreation. On the left side, vibrant green hues and warm yellows dominate, symbolizing summer. A man is depicted holding a hiking stick, dressed in a patterned short-sleeve shirt against a background of lush greenery, clouds, and soft blue skies—inviting viewers to explore nature during the warmer months. On the right side, the palette shifts dramatically to pinks, cool blues, and whites, representing winter. The same man now appears in bold ski attire, holding a pair of yellow skis, ready to embrace snowy landscapes and winter sports. The dynamic pose unifies both seasons, demonstrating the continuity of tourism and leisure activities throughout the year. The poster’s slogan, written in bold Cyrillic text at the bottom, reads: “КРУГЛЫЙ ГОД НАС ТРОПА ТУРИСТСКАЯ ЗОВЕТ!” Translated as “The tourist trail calls us all year round!”, the phrase underscores the Soviet government's encouragement of tourism as a way to foster national pride, physical fitness, and a connection with the country's vast natural beauty. The graphic style of the poster is quintessentially Soviet, utilizing strong geometric shapes, simplified forms, and a limited yet vibrant color palette to create a bold, modernist aesthetic. V. Korolyova skillfully combines abstraction with recognizable imagery, ensuring the poster is both visually striking and easily understood. This 1965 artwork stands as a testament to the golden age of Soviet graphic design, where posters served not only as advertisements but also as tools for ideological messaging. Promoting year-round recreation aligned with Soviet ideals of collective well-being, the poster celebrates the importance of balance, health, and unity with nature—values that resonated strongly during this era. Today, this original Soviet poster by V. Korolyova remains an iconic piece of design history, cherished for its artistic execution, cultural significance, and timeless appeal. It reflects both the optimism of mid-century Soviet society and the enduring power of visual art as a tool for inspiration and persuasion. Original Poster Tourism - Ski - USSR - Russia
  • Creator:
    V. Korolyova
  • Creation Year:
    1965
  • Dimensions:
    Height: 34.65 in (88 cm)Width: 22.45 in (57 cm)
  • Medium:
  • Period:
  • Condition:
    Good condition, on linen.
  • Gallery Location:
    PARIS, FR
  • Reference Number:
    1stDibs: LU1792215553472

More From This Seller

View All
1964 original poster for "Ski soviétique" - CCCP - USSR - Propaganda
Located in PARIS, FR
The original poster for "Ski soviétique" from 1964 reflects the era's emphasis on promoting Soviet achievements and lifestyle. Produced during the Cold War period, this poster aimed ...
Category

1960s Prints and Multiples

Materials

Lithograph, Paper, Linen

1967 original Soviet propaganda poster by Viktor Koretsky - CCCP USSR
By Viktor Koretsky
Located in PARIS, FR
In this powerful 1967 original Soviet poster, Viktor Koretsky—a master of ideological visual art—delivers a stirring vision of global unity under socialism. Blending the techniques o...
Category

1960s Prints and Multiples

Materials

Paper, Lithograph

1962 original Soviet poster - For Communist Labor - CCCP - USSR
Located in PARIS, FR
The 1962 original Soviet poster with the inscription "За коммунистический труд" (For Communist Labor) reflects the ideological and aesthetic trends of the time in the USSR. Created d...
Category

1960s Prints and Multiples

Materials

Paper, Lithograph, Linen

Original soviet propaganda poster from 1960 - Water activities
Located in PARIS, FR
The original Soviet propaganda poster from 1960, created by Kalensky & Kalenskaya, boldly promotes the theme of water activities. Th...
Category

1960s Prints and Multiples

Materials

Lithograph, Paper, Linen

1972 soviet poster by the legendary Viktor Koretsky - Let’s Preserve and Raise!
By Viktor Koretsky
Located in PARIS, FR
A luminous artifact of Soviet visual propaganda, this 1972 poster by the legendary Viktor Koretsky embodies the powerful optimism and ideological clarity of late-stage socialist realism. Titled “Сохраним и вырастим!” — “Let’s Preserve and Raise!” — the poster was part of a campaign promoting agricultural productivity and humane animal husbandry during the Brezhnev-era push for rural modernization. Rendered in Koretsky’s unmistakable photomontage style, the composition presents a radiant, smiling woman — a collective farm worker or veterinary technician — bottle-feeding a calf. Her expression, almost saintly in its warmth, becomes a symbol of maternal care projected onto the state’s vision of stewardship over the land and its creatures. The background, suffused with an almost neon green pasture and meticulously ordered barns, represents the ideological fantasy of agricultural abundance. Unlike many Western posters...
Category

1970s Prints and Multiples

Materials

Lithograph, Paper

1956 Original Soviet poster for the Youth and Student Festival - USSR - CCCP
Located in PARIS, FR
The original Soviet poster for the "Festival de la jeunesse et des étudiants" in 1956 represents a significant event in the history of the Sovie...
Category

1950s Prints and Multiples

Materials

Lithograph, Paper, Linen

You May Also Like

Original Vintage Soviet Propaganda Poster People Health Wealth Of Country USSR
Located in London, GB
Original vintage Soviet propaganda poster - The health of the people is the wealth of the country / Здоровье народа богатство страны - featuring an illustration of a smiling man carr...
Category

Vintage 1970s Russian Posters

Materials

Paper

An Original Soviet Holiday Poster by Ram Dementiev. 1961
Located in Norton, MA
Description A Soviet poster "8 Marta. S prazdnikom!" ["March 8th. Happy holiday!”]. Artist Ram Dementiev (1929–1966). Published by IZOGIZ, Moscow, 1961. Paper, colour print. Conditi...
Category

Vintage 1960s Russian Posters

Materials

Paper

An Original Soviet Poster by VALENTIN VIKTOROV. 1962
Located in Norton, MA
Description A Soviet poster "Den' mezhdunarodnoy solidarnosti trudyashikhsya vseh stran 1 maya" ["Day of international solidarity of workers of all count...
Category

Vintage 1960s Russian Posters

Materials

Paper

Original Vintage Soviet Military Travel Poster Army Tourism USSR Tourist Bases
Located in London, GB
Original vintage Soviet military travel poster promoting the USSR Ministry of Defence tourist bases and routes (district and naval subordination) for army tourists featuring an illus...
Category

Vintage 1960s Russian Posters

Materials

Paper

Soviet Posters 1978 Success Through Work Russian Motifs
Located in London, GB
To see more, scroll down to "More from this Seller" and below it click on "See all from this Seller." Orlov, V and Denisenko За успехи в труде [Success Through Work] (1978) Moscow,...
Category

1970s Modern More Prints

Materials

Lithograph

Original Vintage Soviet Sport Health Poster Child Skiing USSR Strong Healthy Art
Located in London, GB
Original vintage sport health poster - Be strong and healthy from a young age! / ????????? ???????! Great image featuring a young smiling child with rosy...
Category

Vintage 1970s Russian Posters

Materials

Paper