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Armchair book by Gianni Pareschi and Umberto Orsoni for Gruppo Dam

$17,972.15
£13,376.62
€15,000
CA$24,617.36
A$27,379.88
CHF 14,296.92
MX$333,183.96
NOK 182,593.49
SEK 171,240.48
DKK 114,189.76
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About the Item

Libro armchair designed by Gianni Pareschi, Umberto Orsoni for Gruppo Dam and produced by Gruppo Industriale Busnelli in 1970. A unique piece aimed at collectors and enthusiasts of pieces dating from the 1970s period that trace the postwar Italian radical design movement, characterized by a clear desire to revisit industrial design in subversive lifestyle. A sculptural armchair that makes its originality a unique piece as beautiful as it is functional, as the seat flips through and each page corresponds to a position for sitting. A frame, jointed in the center, supports the hinged seat-pages on the frame joint. The cover is made of white and fuchsia glossy technical fabric (coated with polyurethane resins). White jute canvas floor strap. Below small plaque with B, the famous silver B of Busnelli Industrial Group. The Libro armchair is to be considered for all intents and purposes a cultural icon of radical design; an extremely small number were produced because they were particularly "daring" for the era in which they were born. Armchair Book is such an artistic piece that it is exhibited in the world's most important museums such as Moma in New York. Letteratura: Davide Mosconi, Design italiano 70, Ed. Achille Mauri Editore Milano - Interni Annuali 84, la Casa, Ed. Electa periodici, year 1984 - L'italia negli anni della Pop, Ed. Vente ARS, year 1993 - Design Journal, page 79, 1970 - P. Decelle, D. Hennebert, P. Loze, L'utopie du tout plastique, Norma Editions, p. 102, Paris 1994 - A. Bangert, Italienisches mobeldesign. Klassiker von 1945 bis 1985, CIP, p. 98, München 1985 - 1000 chairs, Charlotte & Peter Fiell, Taschen, page 492, 1997 Designers: In 1968 Gianni Pareschi with the G 14 (Gianni Pareschi, from Roberto Ubaldi, Gianfranco Facchetti, Pino Pensotti, Umberto Orsoni), Ezio Didone and Alberto Colombi, founded the Dam Group, Designer Associati Milano; they made important products for the Busnelli Industrial Group (Topos, Armadillo, Baffo, Zen, Materasso...) and studied its corporate image, which went from trade fair images to advertising campaigns, surprising with highly unconventional ideas and content for the time and deeply visionary. The Dam Group also designed exclusive ceramic items, tiles, flower holders, ashtrays... for the historic Cedit Ceramiche, as well as in 1970 a series of models for an equally historic chandelier company and blown glass objects for an industry in Venice. The Dam group signed several ideological and programmatic manifestos on design and organized a large exhibition of the group's products in Milan at the Domus Center.

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