Peacock Velvet Mid-Century Modern Chair
View Similar Items
Peacock Velvet Mid-Century Modern Chair
About the Item
- Creator:Kroehler Mfg. Co. (Manufacturer)
- Similar to:Gio Ponti (Designer)
- Dimensions:Height: 31 in (78.74 cm)Width: 25 in (63.5 cm)Depth: 23 in (58.42 cm)Seat Height: 17 in (43.18 cm)
- Style:Mid-Century Modern (Of the Period)
- Materials and Techniques:
- Place of Origin:
- Period:
- Date of Manufacture:1950s
- Condition:
- Seller Location:Philadelphia, PA
- Reference Number:Seller: BATF1stDibs: LU127323202532
Kroehler Mfg. Co.
Before growing into one of the largest furniture brands in the United States in the mid-20th century, the Kroehler Manufacturing Co. had humble beginnings. It was founded in 1902, when Peter E. Kroehler, a Chicago-based businessman who grew up on a farm in Minnesota, bought a small furniture manufacturer called Naperville Lounge Co., a maker of wooden lounge chairs and upholstered furniture, founded in 1893.
Peter had first worked there as a clerk before rising to partner and then president and finally owner. Under Kroehler’s leadership, a new factory was built in Naperville, Illinois, a suburb of Chicago, in 1913, and soon after the company was renamed.
Kroehler Manufacturing Co. became a fixture of the American furniture industry, eventually employing around 8,000 people in four plants in Illinois and Ohio, and by the 1940s was bringing in more than $20 million in annual sales.
The company was a pioneer in innovative 20th-century furniture, patenting some of its designs, like the Unifold sofa bed with a removable mattress that was developed in 1909 and the sideways foldable Duofold sofa bed. Colorful ads in popular magazines such as Ladies Home Journal propelled these dual-purpose furnishings into customer favorites.
Kroehler was also known for its hand-tufted Turkish couches as well as unique shapes for lounge-chair backs, such as batwings and scallops. In addition to seating and sofa beds, the company specialized in furniture for the entire home, from sturdy wooden cabinets to sleek mid-century modern credenzas.
Kroehler’s historic Naperville factory closed in 1978 due to financial struggles and was acquired by a Chicago investment firm that sold the plants as well as the rights to the Kroehler name. Its Naperville factory was converted into apartments in the 1980s, and decades later the company name is still visible on the building.
Kroehler Manufacturing Co. is remembered for its long association with the Chicago area and its quality mid-century modern pieces, which remain coveted collector’s items to this day.
Find vintage Kroehler Manufacturing Co. furniture on 1stDibs.
More From This Seller
View AllVintage 1970s American Mid-Century Modern Slipper Chairs
Fabric
Vintage 1970s Italian Mid-Century Modern Lounge Chairs
Leather
Vintage 1970s American Mid-Century Modern Slipper Chairs
Steel
Vintage 1970s American Mid-Century Modern Chairs
Wrought Iron
Mid-20th Century Mid-Century Modern Slipper Chairs
Wood
Vintage 1970s Italian Mid-Century Modern Dining Room Chairs
Suede
You May Also Like
Mid-20th Century Mid-Century Modern Chairs
Velvet, Wood, Mahogany
Vintage 1950s Danish Mid-Century Modern Chairs
Metal
21st Century and Contemporary Asian Mid-Century Modern Chairs
Wood
Vintage 1960s Mid-Century Modern Chairs
Fabric
Mid-20th Century American Mid-Century Modern Slipper Chairs
Chenille, Walnut
Mid-20th Century American Hollywood Regency Slipper Chairs
Mohair, Rosewood
Recently Viewed
View AllRead More
Barnaba Fornasetti’s Hallucinatory House Has His Father’s Spirit
Behind a nondescript facade in northeastern Milan is the magical residence of Barnaba Fornasetti. It's a shrine to the style developed by his design-legend father, which still defies categorization.
Billy Cotton Layers His Interiors with Lived-In Comfort
The Brooklyn-based designer is adept at styles ranging from austere to over-the-top, espousing an architectural, detail-oriented approach also evident in his line of furniture and lighting.