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Cappiello, Original Alcohol Poster, Cognac Monnet, Salamander, Liquor, Sun, 1927
$11,382.36
£8,473.43
€9,500
CA$15,590.99
A$17,340.59
CHF 9,054.72
MX$211,016.51
NOK 115,642.54
SEK 108,452.30
DKK 72,320.18
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About the Item
Original Vintage Alcohol Poster for Cognac Monnet dating from 1927 by Leonetto Cappiello.
Artist: Leonetto Cappiello (1875 - 1942)
Title: ..Du soleil dans un verre.. Cognac Monnet
Date: 1927
Size: 52 x 78.7 in / 132 x 200 cm
Printer : Les nouvelles affiches Cappiello – Les Ateliers d’art Devambez, 32 Rue Beaujon_Paris
Materials and Techniques: Colour lithograph on paper
Linen backing: Yes
Condition: A (Normally designates a poster in very good condition. Colours are fresh and there is very little or no paper loss. Any imperfections are marginal and unnoticeable).
Details:
Poster for the promotion of Cognac Monnet.
Maison Monnet was founded in 1838. In 1897, Jean-Gabriel Monnet chose the emblem of the salamander to decorate his bottles. The salamander is a mythical animal with the power to triumph over flames.
Leonetto Cappiello is an Italian painter, illustrator, caricaturist and poster artist, naturalized French in 1930. His poster career began in 1900 and continued until the 1930s. He remained loyal to the Vercasson printing press until the early 1920s , continues with “Les Imprimeries Réunies” and begins, at the same period, to work regularly for the publisher Devambez, with whom he signs, from 1921 to 1936, an exclusive contract.
About Leonetto Cappiello, The Father of Modern Advertising
Leonetto Cappiello, born on April 9, 1875, in Livorno, Italy, is considered a pioneer in the world of advertising, often referred to often hailed as the "father of modern advertising." His groundbreaking work in poster design revolutionized the industry and cemented his status as a visionary artist.
Cappiello was renowned for his innovative and impactful poster designs, characterized by bold colors, simple forms, strong outlines and a strong focus on the product. His work significantly influenced the development of advertising as an art form.
Initially drawn to caricature, Cappiello's true genius blossomed when he shifted his focus to poster art. His innovative approach, marked by bold colors, simple colours, simplified forms, strong outlines and a strong emphasis on product identification, set him apart from his contemporaries. Cappiello’s posters were instantly recognizable, capturing the essence of a product or brand in a single, powerful image. His work significantly influenced the development of advertising as an art form.
The artist's career flourished in Paris, where he immersed himself in the vibrant artistic scene and his work spanned various industries:
Food and Beverage: Campari, Cinzano, Café Martin, Kub, Chocolat Klaus, Oxo, Maurin Quina
Other Products: Parapluie Revel, Poudre de Luzy, Le Nil, Mossant
Entertainment: Folies-Bergère, Mistinguett
demonstrating his versatility and adaptability as an advertising artist.
Cappiello and His Printers
Leonetto Cappiello's career as a poster artist spanned from 1900 to the 1930s. He formed a particularly strong partnership with the Vercasson printing house, working closely with them from the late 1890’s until the early 1920s. Following this, Cappiello continued to collaborate with various printing houses while also establishing a significant relationship with the Devambez publishing house. In 1921, he signed an exclusive contract with Devambez that lasted until 1936, a period marked by some of his most iconic poster creations.
The combination of Cappiello's artistic vision and the technical expertise of these printers was instrumental in the creation of his enduring body of work.
Cappiello's posters not only sold products but also became iconic cultural artifacts, reflecting the spirit of the Belle Époque and the Roaring Twenties and Thirties (Art Deco).
Beyond his commercial success, Cappiello was also a skilled painter and illustrator. His artistic talent extended to other mediums, showcasing his versatility as an artist.
Leonetto Cappiello passed away in Cannes on February 2, 1942, at the age of 66. His legacy, however, lives on through his enduring posters, which continue to inspire and influence advertising and design to this day.
- Creator:Leonetto Cappiello (Artist)
- Dimensions:Height: 78.75 in (200 cm)Width: 51.97 in (132 cm)Depth: 0.04 in (1 mm)
- Style:Art Deco (Of the Period)
- Materials and Techniques:
- Place of Origin:
- Period:
- Date of Manufacture:1927
- Condition:Wear consistent with age and use. This poster is linen backed and mounted on acid free paper.
- Seller Location:SAINT-OUEN-SUR-SEINE, FR
- Reference Number:1stDibs: LU7066238560072
Leonetto Cappiello
Leonetto Cappiello was born in 1875 in Livorno, Italy, but took on the nationality of French in 1930. He first achieved fame as a caricaturist, then by inventing the modern poster and creating the first brand logos, including the green devil for Maurin Quina. A self-taught artist, he created his first paintings in 1886. In November of 1900, he signed his first contract with the publisher P. Vercasson, for whom he produced posters from 1902 to 1913. After World War I he joined the publisher Devambez, for whom he worked until 1936. In 1922, his poster sketches were exhibited at the Venice Biennial and the French Institut in New York. In 1928 his “Self Portrait” was ordered by the Uffizi Gallery in Florence, Italy. In 1936 he participated in the Milan Triennial and the Exhibition of the French Poster in Prague. After his death in 1942, Cappiello’s work was the subject of retrospectives at the Museum of Decorative Arts in Paris in 1947, the House of Culture in Livorno, Italy, in 1960 and the Grand Palais in Paris in 1981.
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Champagne Delbeck is a Champagne House located in Reims (Marne) and founded in 1832 by Félix-Désiré Delbeck.
In 1838, the house "Delbeck et Cie" became "the exclusive patented supplier" of the Court of France. In the history of Champagne, it is the only house to have received authorization to bear the "royal privilege" symbolized by the three fleur-de-lys on its labels.
About Leonetto Cappiello, The Father of Modern Advertising
Leonetto Cappiello, born on April 9, 1875, in Livorno, Italy, is considered a pioneer in the world of advertising, often referred to often hailed as the "father of modern advertising." His groundbreaking work in poster design revolutionized the industry and cemented his status as a visionary artist.
Cappiello was renowned for his innovative and impactful poster designs, characterized by bold colors, simple forms, strong outlines and a strong focus on the product. His work significantly influenced the development of advertising as an art form.
Initially drawn to caricature, Cappiello's true genius blossomed when he shifted his focus to poster art. His innovative approach, marked by bold colors, simple colours, simplified forms, strong outlines and a strong emphasis on product identification, set him apart from his contemporaries. Cappiello’s posters were instantly recognizable, capturing the essence of a product or brand in a single, powerful image. His work significantly influenced the development of advertising as an art form.
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