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Original Antique Drink Poster Cognac Ducauze Fama A Base De Calidad Fame Quality
About the Item
Original antique drink advertising poster for Cognac Ducauze Fama A Base De Calidad / Fame Based On Quality featuring a vibrant and fun design of a smiling man in pirate or musketeer style clothing in a green and yellow jacket with a red cape over his shoulders, a large green hat with white and pink feathers on it and sword on his waist, holding up a glass of cognac in one hand and a bottle in his other hand, the bold yellow and white text below on a dark blue background. Good condition, restored folds, restored creasing, restored paper losses, trimmed edges, backed on linen.
- Dimensions:Height: 25.2 in (64 cm)Width: 18.12 in (46 cm)Depth: 0.04 in (1 mm)
- Materials and Techniques:
- Place of Origin:
- Period:1900-1909
- Date of Manufacture:1900s
- Condition:Additions or alterations made to the original: Restored folds, restored creasing, restored paper losses, trimmed edges, backed on linen. Good condition, restored folds, restored creasing, restored paper losses, trimmed edges, backed on linen.
- Seller Location:London, GB
- Reference Number:1stDibs: LU1012623779832
About the Seller
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Associations
LAPADA - The Association of Arts & Antiques Dealers
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Original Vintage Alcohol Poster for Cognac Monnet dating from 1927 by Leonetto Cappiello.
Artist: Leonetto Cappiello (1875 - 1942)
Title: ..Du soleil dans un verre.. Cognac Monnet
Date: 1927
Size: 52 x 78.7 in / 132 x 200 cm
Printer : Les nouvelles affiches Cappiello – Les Ateliers d’art Devambez, 32 Rue Beaujon_Paris
Materials and Techniques: Colour lithograph on paper
Linen backing: Yes
Condition: A (Normally designates a poster in very good condition. Colours are fresh and there is very little or no paper loss. Any imperfections are marginal and unnoticeable).
Details:
Poster for the promotion of Cognac Monnet.
Maison Monnet was founded in 1838. In 1897, Jean-Gabriel Monnet chose the emblem of the salamander to decorate his bottles. The salamander is a mythical animal with the power to triumph over flames.
Leonetto Cappiello is an Italian painter, illustrator, caricaturist and poster artist, naturalized French in 1930. His poster career began in 1900 and continued until the 1930s. He remained loyal to the Vercasson printing press until the early 1920s , continues with “Les Imprimeries Réunies” and begins, at the same period, to work regularly for the publisher Devambez, with whom he signs, from 1921 to 1936, an exclusive contract.
About Leonetto Cappiello, The Father of Modern Advertising
Leonetto Cappiello, born on April 9, 1875, in Livorno, Italy, is considered a pioneer in the world of advertising, often referred to often hailed as the "father of modern advertising." His groundbreaking work in poster design revolutionized the industry and cemented his status as a visionary artist.
Cappiello was renowned for his innovative and impactful poster designs, characterized by bold colors, simple forms, strong outlines and a strong focus on the product. His work significantly influenced the development of advertising as an art form.
Initially drawn to caricature, Cappiello's true genius blossomed when he shifted his focus to poster art. His innovative approach, marked by bold colors, simple colours, simplified forms, strong outlines and a strong emphasis on product identification, set him apart from his contemporaries. Cappiello’s posters were instantly recognizable, capturing the essence of a product or brand in a single, powerful image. His work significantly influenced the development of advertising as an art form.
The artist's career flourished in Paris, where he immersed himself in the vibrant artistic scene and his work spanned various industries:
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