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Original Antique Drink Advertising Poster Cognac Quevedo Alcohol Cat Spain VO
About the Item
Original antique drink advertising poster for Quevedo Cognac Espanol featuring a fun illustration of dapper cat in a smart red suit and red and white polka dot tie winking at the viewer as he punches through a paper showing a bottle of the cognac with the text in Spanish - Este es el mejor cognac Espanol V.O. N.P.U. / This is the best Spanish cognac - with three gold stars between the initials (meaning Very Old and aged for at least four years with Nec Plus Ultra as the oldest and highest quality liqueur and the three stars standing for the youngest cognac of at least two years old), the stylised title in red lettering above and rest of the text below the image - Unicos Importadores: Fraga, Alonso y Cia. Montevideo / Sole Importers Fraga Alonso and Co Montevideo. Printed by Pichot Paris. Good condition, folds, staining, small tears, creasing.
- Dimensions:Height: 31.5 in (80 cm)Width: 23.63 in (60 cm)Depth: 0.04 in (1 mm)
- Materials and Techniques:
- Place of Origin:
- Period:
- Date of Manufacture:1920s
- Condition:Good condition, folds, staining, small tears, creasing.
- Seller Location:London, GB
- Reference Number:1stDibs: LU1012630545332
About the Seller
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Associations
LAPADA - The Association of Arts & Antiques Dealers
- ShippingRetrieving quote...Shipping from: London, United Kingdom
- Return PolicyA return for this item may be initiated within 3 days of delivery.
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Title: ..Du soleil dans un verre.. Cognac Monnet
Date: 1927
Size: 52 x 78.7 in / 132 x 200 cm
Printer : Les nouvelles affiches Cappiello – Les Ateliers d’art Devambez, 32 Rue Beaujon_Paris
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Poster for the promotion of Cognac Monnet.
Maison Monnet was founded in 1838. In 1897, Jean-Gabriel Monnet chose the emblem of the salamander to decorate his bottles. The salamander is a mythical animal with the power to triumph over flames.
Leonetto Cappiello is an Italian painter, illustrator, caricaturist and poster artist, naturalized French in 1930. His poster career began in 1900 and continued until the 1930s. He remained loyal to the Vercasson printing press until the early 1920s , continues with “Les Imprimeries Réunies” and begins, at the same period, to work regularly for the publisher Devambez, with whom he signs, from 1921 to 1936, an exclusive contract.
About Leonetto Cappiello, The Father of Modern Advertising
Leonetto Cappiello, born on April 9, 1875, in Livorno, Italy, is considered a pioneer in the world of advertising, often referred to often hailed as the "father of modern advertising." His groundbreaking work in poster design revolutionized the industry and cemented his status as a visionary artist.
Cappiello was renowned for his innovative and impactful poster designs, characterized by bold colors, simple forms, strong outlines and a strong focus on the product. His work significantly influenced the development of advertising as an art form.
Initially drawn to caricature, Cappiello's true genius blossomed when he shifted his focus to poster art. His innovative approach, marked by bold colors, simple colours, simplified forms, strong outlines and a strong emphasis on product identification, set him apart from his contemporaries. Cappiello’s posters were instantly recognizable, capturing the essence of a product or brand in a single, powerful image. His work significantly influenced the development of advertising as an art form.
The artist's career flourished in Paris, where he immersed himself in the vibrant artistic scene and his work spanned various industries:
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