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Cappiello, Original Alcohol Poster, Cognac Monnet, Salamander, Liquor, Sun, 1927

Name: Cappiello, Original Alcohol Poster, Cognac Monnet, Salamander, Liquor, Sun, 1927
Brand: Leonetto Cappiello
Rating: 5 (14 reviews)

About the Item

Original Vintage Alcohol Poster for Cognac Monnet dating from 1927 by Leonetto Cappiello. Artist: Leonetto Cappiello (1875 - 1942) Title: ..Du soleil dans un verre.. Cognac Monnet Date: 1927 Size: 52 x 78.7 in / 132 x 200 cm Printer : Les nouvelles affiches Cappiello – Les Ateliers d’art Devambez, 32 Rue Beaujon_Paris Materials and Techniques: Colour lithograph on paper Linen backing: Yes Condition: A (Normally designates a poster in very good condition. Colours are fresh and there is very little or no paper loss. Any imperfections are marginal and unnoticeable). Details: Poster for the promotion of Cognac Monnet. Maison Monnet was founded in 1838. In 1897, Jean-Gabriel Monnet chose the emblem of the salamander to decorate his bottles. The salamander is a mythical animal with the power to triumph over flames. Leonetto Cappiello is an Italian painter, illustrator, caricaturist and poster artist, naturalized French in 1930. His poster career began in 1900 and continued until the 1930s. He remained loyal to the Vercasson printing press until the early 1920s , continues with “Les Imprimeries Réunies” and begins, at the same period, to work regularly for the publisher Devambez, with whom he signs, from 1921 to 1936, an exclusive contract. About Leonetto Cappiello, The Father of Modern Advertising Leonetto Cappiello, born on April 9, 1875, in Livorno, Italy, is considered a pioneer in the world of advertising, often referred to often hailed as the "father of modern advertising." His groundbreaking work in poster design revolutionized the industry and cemented his status as a visionary artist. Cappiello was renowned for his innovative and impactful poster designs, characterized by bold colors, simple forms, strong outlines and a strong focus on the product. His work significantly influenced the development of advertising as an art form. Initially drawn to caricature, Cappiello's true genius blossomed when he shifted his focus to poster art. His innovative approach, marked by bold colors, simple colours, simplified forms, strong outlines and a strong emphasis on product identification, set him apart from his contemporaries. Cappiello’s posters were instantly recognizable, capturing the essence of a product or brand in a single, powerful image. His work significantly influenced the development of advertising as an art form. The artist's career flourished in Paris, where he immersed himself in the vibrant artistic scene and his work spanned various industries: Food and Beverage: Campari, Cinzano, Café Martin, Kub, Chocolat Klaus, Oxo, Maurin Quina Other Products: Parapluie Revel, Poudre de Luzy, Le Nil, Mossant Entertainment: Folies-Bergère, Mistinguett demonstrating his versatility and adaptability as an advertising artist. Cappiello and His Printers Leonetto Cappiello's career as a poster artist spanned from 1900 to the 1930s. He formed a particularly strong partnership with the Vercasson printing house, working closely with them from the late 1890’s until the early 1920s. Following this, Cappiello continued to collaborate with various printing houses while also establishing a significant relationship with the Devambez publishing house. In 1921, he signed an exclusive contract with Devambez that lasted until 1936, a period marked by some of his most iconic poster creations. The combination of Cappiello's artistic vision and the technical expertise of these printers was instrumental in the creation of his enduring body of work. Cappiello's posters not only sold products but also became iconic cultural artifacts, reflecting the spirit of the Belle Époque and the Roaring Twenties and Thirties (Art Deco). Beyond his commercial success, Cappiello was also a skilled painter and illustrator. His artistic talent extended to other mediums, showcasing his versatility as an artist. Leonetto Cappiello passed away in Cannes on February 2, 1942, at the age of 66. His legacy, however, lives on through his enduring posters, which continue to inspire and influence advertising and design to this day.

Creator:
Leonetto Cappiello (Artist)
Dimensions:
Height: 78.75 in (200 cm)Width: 51.97 in (132 cm)Depth: 0.04 in (1 mm)
Style:
Art Deco (Of the Period)
Materials and Techniques:
Paper
Place of Origin:
France
Period:
1920-1929
Date of Manufacture:
1927
Condition:
Wear consistent with age and use. This poster is linen backed and mounted on acid free paper.
Seller Location:
SAINT-OUEN-SUR-SEINE, FR
Reference Number:
1stDibs: LU7066238560072

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