Original La Vie Parisienne Engraving Print by Celebrated Artist Herouard

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About the Item

Beautiful original engraving print stamped Herouard. This artist was from Paris where fashion was most prominent during the Art Deco period. Cheri Herouard (1881-1961) was a French illustrator who was most famously known for his forty-five-year work for French society magazine, La Vie Parisienne. Born as Cheri-Louis-Marie-Anime Haume in Rocroi on January 6, 1881. His father died in a hunting accident just before his birth. His mother remarried to a Herouard who was a descendant of the doctor of King Louis XIII and Cheri took a new name. His first printed artwork appeared in Le Journal de la Jeunesse in 1902. Upon stepping into the Publishing House of Calmann-Levy, he met Anatole France, who encouraged him to continue his work. He stood out for his fairytale characters, and was also a Pioneer in the comic’s format. He submitted his work to La Semaine de Suzette before being approached by Charles Saglio, who had just purchased La Vie Parisienne, to become an illustrator for the magazine. He initially resisted, saying he didn't think he was skilled enough. Two years later, his first illustration was published for the magazine on the 9th of November 1907. He continued his work until for the magazine until 1952. Herouard often created illustrations for books such as Dangerous Liaisons in 1945. He died on June 2nd 1961. These periods were of immense social upheaval, particularly for women. The period from 1911-1919 saw the crescendo of the Women's movement, culminating in the passage of the Suffrage amendment. This was also the decade of World War I, which both shook apart the previous social order, and also called upon women to step into roles never before filled by women, as men went off to war. After the war, there was an explosion of exuberance in style, as a youthful generation took center stage amid a decade of prosperity. The excitement of Jazz Age life, prohibition, and the idealization of college men and coeds in the US gave a youthful emphasis to fashion. Between 1911 and 1919, dress forms moved to a narrow, relaxed, almost semi-fitted silhouette reminiscent of the Directoire and Empire period. Although many women continued the habit of wearing corsets, the tubular clothing silhouette no longer required it. Hemlines also began to climb from ankle length in 1910 (right) to mid-calf by 1919 (left), and all the way up to the knee by 1925. The waistline essentially disappeared. Before 1919, it was high, just below the bustline; by 1920 it had settled at the hips. The silhouette was basically tubular throughout the period. However, this was also a period of great experimentation in fashion, the first time in centuries that designers had a truly different silhouette to work with. Innovative seaming, draping, gauzy fabrics, beads, and feathers were all called upon. In this example (right) from the mid-1920s the use of seaming as a decorative detail can be seen. This love of surface embellishment and abstract, graphic design is a general characteristic of Art Deco design in other media as well. Menswear concepts were used also, including a number of sportswear ideas, such as the sweater. Knits, leather, and rayon for the first time became important fashion materials. Poiret and Fortuny were among the most well-known designers of the period before World War I. Designers such as Chanel and Patou were trend setters in the 1920s.

Dimensions:
Height: 11 in (27.94 cm)Width: 15 in (38.1 cm)Depth: 0.07 in (1.78 mm)
Style:
Art Deco (Of the Period)
Materials and Techniques:
Paper
Place of Origin:
France
Period:
Early 20th Century
Date of Manufacture:
1920-1940
Condition:
Wear consistent with age and use.
Seller Location:
Miami, FL
Reference Number:
1stDibs: LU4082116834042

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