After a quarter century of forging into the future as the new millenium unfolded, 2025 was a year in which design lovers and collectors of all stripes looked back, not just to the dawn of the 21st century but to the early decades of the 19th century as well. The 1stDibs Luxury E-Commerce Report 2025 highlights a landscape defined by two major trends: the continuing popularity of Art Deco, which celebrates its centennial this year, and the resurgence of Y2K style, 25 years after its debut. Together, these reveal a market that is looking back at the last hundred years to define what modern luxury is today.
A century ago, the 1925 Exposition Internationale des Arts Décoratifs et Industriels Modernes in Paris gave an official name to a glamorous, thoroughly modern style that had been gaining fans for some time, in France and internationally. Today, that popularity has returned with remarkable force. As an example, searches on 1stDibs for "art deco chandelier" jumped 99% in Q1, while "art deco rings" and "art deco jewelry" remained high-volume terms throughout 2025. Even Deco’s more organic, voluptuous precursor, Art Nouveau, has enjoyed increasingly serious interest. Indeed, our top Art Deco sale of the year was a signed Albert Cheuret “Hérons” chandelier, circa 1925, which fetched $65,323.
Simultaneously, we have witnessed a powerful resurgence of Y2K style, as the trends from 25 years ago transition from recent memory into true vintage. This "New Millennium" nostalgia has revitalized brands like Versace, which saw a 12% year over year growth in orders. The growing demand for Y2K design icons explains why "sex and the city clothing" became a top search term and Louis Vuitton — the quintessential brand of the early aughts — climbed to become our third bestselling handbag brand.
Beyond these twin pillars of nostalgia, the 2025 data points toward several defining movements:
- Classical Glamour & Heirloom Bridal: A year of high-profile celebrity engagements and weddings — from Taylor Swift to Charli XCX — has sparked a massive surge in what we are calling “Heirloom Bridal.” Searches for "wedding gown dresses" spiked 231% in Q1, while "east west ring" searches climbed 98% following Zendaya’s red-carpet debut of her vintage-inspired button-back set sparkler.
- The New Naturalism: There is a growing appetite for “biomorphic” forms and “comfort-core.” This is reflected in the huge spikes in search for Ingo Maurer pendants (+1,957%) and the snake-like de Sede 600 sofa (+314%).
- Western & Americana Chic: The influence of the Cowboy Carter era can be seen in the 67% spike in Q3 searches for squash blossom necklaces and the continued popularity of the Dior Saddle Bag.
As disparate as these trends may appear, they each perfectly illustrate that the most exciting contemporary rooms and wardrobes depend upon the rediscovery and recontextualizing of designs from the past, whether recent, distant or somewhere in between.
Anthony Barzilay Freund
1stDibs Editorial Director
The Year in Trends
For more than a quarter century, 1stDibs has been a resource for treasure hunters and collectors following their passions into a world of extraordinary furniture, lighting, decor, art, jewelry, watches and fashion. As we look back over what was most in demand this past year, it’s clear that evolving tastes reflect the culture, with a reverence for the past always in lively conversation with what’s most current.
Top Favorites in 2025
The things we save say so much about our hopes, plans and dreams. When it comes to what our customers prefer, the cream rises to the top. We identified a penchant for rare, limited-edition and exquisitely crafted pieces across the board.
Furniture & Lighting
Lighting — often referred to as the “jewelry of the home” because of its ability to transform a space and add drama — dominated our furniture favorites in 2025.
Art
Figurative art took center stage for our connoisseurs in 2025.
Jewelry
Tiaras fit for The Gilded Age meet colored stones for everyday wear.
Watches
With nary a classic in sight, the most-saved timepieces include special-occasion watches and deep cuts from top brands.
Handbags
Rare Birkins and Kellys always top wish lists, but the rest of our most-coveted handbags evidence the Y2K revival that was a defining trend in 2025.
Fashion
Full-length gowns or microminis — 1stDibs shoppers weren’t interested in anything midi in 2025.
As measured by item favorites
Defining Trends
When it comes to discovering what’s hot and what’s not, there’s no better source than our own customers’ shopping data. The numbers reveal the foreseeable future in modern luxury.
Defining Trends
When it comes to discovering what’s hot and what’s not, there’s no better source than our own customers’ shopping data. The numbers reveal the foreseeable future in modern luxury.
The influences of Art Deco geometry and Art Nouveau fluidity were felt in every category, as captured in the blockbuster show at the Musée des Arts Décoratifs in Paris, “1925–2025: One Hundred Years of Art Deco.” Tiffany lamps and Venetian mirrors garnered increased interest, as did Art Deco jewelry. After the September passing of Giorgio Armani, enthusiasm for his modern expression of these elegant aesthetics in clothing saw year over year growth of 71%.
The year of Beyoncé’s Cowboy Carter tour produced a rise in interest in Americana, with an emphasis on Indigenous craftsmanship, turquoise jewelry and Western-inflected design. This translated into strong search demand for all things Ralph Lauren, as well as for vintage Dior saddle bags, Gucci horsebit loafers, Navajo rugs, squash-blossom jewelry and horse paintings.
Organic materials, nature-inspired forms and ergonomic design added up to a kind of primal comfort. In furniture, softly sculpted designs like the Womb chair and the sinuous de Sede sofa jumped in searches, as did natural materials like wicker, bamboo, alabaster and marble. Interest spiked in biomorphic lighting from Isamu Noguchi and Ingo Mauer, as well as in comfortcore pieces like lounge chairs, rockers and daybeds. Figurative painting and animal-centric works dominated art searches. The trend continues in 2026, with the 17th-century horse portrait The Grey Arabian becoming the fifth-most-expensive artwork of the year, going for $159,529.
Twenty-five years into this millennium, high fashion and pop culture both turned to look back at its start. Versace — whose Spring 2000 gown, worn by Jennifer Lopez at that year’s Grammys, led to the invention of Google Image Search — had a banner year, with 12% year over year growth in orders. Y2K-era statement dressing surged, and searches for vintage Roberto Cavalli fashion, Christian Dior pink bags and Voyage clothing heated up. Dramatic showpieces from the mid-aughts were heavily viewed and saved.
It was a year of celebrity brides, from Zendaya and Taylor Swift to Charli XCX, Miley Cyrus, and Selena Gomez, whose sartorial choices fueled dramatic search spikes. “Wedding gown dresses” was the most-searched clothing term, spiking 231% in Q1. Legacy designers Dior, Valentino and Ralph Lauren landed in the top 10 of all wedding dress searches. Jewelry followed suit, with interest in vintage cuts, legacy motifs and high-romance diamonds ignited by celebrity choices.
Furniture
& Lighting
Mixing elements like lamps from historic Italian glass studios with vintage recliners, the best interiors balance opulence and refinement with a need for cosseting comfort.
Furniture
& Lighting
Mixing elements like lamps from historic Italian glass studios with vintage recliners, the best interiors balance opulence and refinement with a need for cosseting comfort.
Trending in Furniture & Lighting
Searches for “stressless chairs” shot up 41% quarter over quarter in Q1. Although Ekornes designs are still made today, nothing beats the patina of aged leather on the original releases from the early 1970s.
Lighting by Fontana Arte, with its elegant simplicity, and pieces by Barovier&Toso and J.T. Kalmar, with their expressive shapes, were much in demand. Kalmar and Barovier&Toso were the fifth- and sixth-most-purchased furniture and lighting creators this year, while Fontana Arte saw 4% order growth that propelled it to the number-12 spot.
Although the multipurpose coffee table remained the most-searched-for table type in 2025, searches for niche and single-use designs spiked. Searches for “pool tables” rose 37% quarter over quarter in Q1 as customers hunkered down for the winter, while “small drinks table” searches climbed 70% quarter-over-quarter in Q3. Most surprising: Searches for “drafting tables” increased by double digits in Q1 and Q3.
Art
An abiding penchant for acknowledged masters, like Picasso and Renoir, did not preclude avid interest in a contemporary interpreter of classical techniques.
Art
An abiding penchant for acknowledged masters, like Picasso and Renoir, did not preclude avid interest in a contemporary interpreter of classical techniques.
Trending in Art
True to form, the Spanish maestro dominated, with 54% year over year growth in orders. “Picasso” was the second-most-searched art-related term, reminding us that his revolutionary role in modern art continues to have an impact.
The top 30 painting search terms — which include “claude monet paintings,” “antique oil paintings” and “renoir paintings” — point to a swelling interest in heritage art.
Top Selling Artists*
△ 54% YoY
▽ 5% YoY
▽ 3% YoY
△ 1% YoY
▽ 9% YoY
Trending Artists*
△ 5% YoY
△ 32% YoY
△ 55% YoY
△ 28% YoY
△ 61% YoY
*Based on order volume
Jewelry
A partiality for tiaras, colorful gemstones and venerable French luxury houses points to champagne tastes and a desire to make a statement when investing in baubles, bangles and beads.
Jewelry
A partiality for tiaras, colorful gemstones and venerable French luxury houses points to champagne tastes and a desire to make a statement when investing in baubles, bangles and beads.
Trending in Jewelry
Cartier" was the second-most-searched watch-and-jewelry-related term and the fifth-most popular search term overall for the year. Founded in Paris in 1847, the French maison is celebrated for its exquisite craftsmanship and iconic designs like the Love bracelet and the Tank watch.
The third season of The Gilded Age, the hit HBO Max show, featured compelling costumes and a lavish wedding that inspired many to replicate the style of old New York society. Searches for “tiara” were up 54% year over year.
Palettes evolve and jewelry follows suit. Gemstones that saw the greatest year over year growth in orders include citrine, the number-6 bestseller, which saw 37% growth; and zircon, with 130% growth. Searches for “aquamarine rings” rose 36% in Q1.
Top Selling Jewelry Brands*
△ 4% YoY
▽ 3% YoY
▽ 22% YoY
△ 13% YoY
△ 3% YoY
Top Selling Stones*
▽ 3% YoY
NO CHANGE
▽ 3% YoY
▽ 21% YoY
△ 7% YoY
*Based on order volume
Watches
In both searches and sales, international heritage brands boasting meticulous craftsmanship and celebrity endorsements continued to be standouts in the watch category.
Watches
In both searches and sales, international heritage brands boasting meticulous craftsmanship and celebrity endorsements continued to be standouts in the watch category.
Trending in Watches
Still going strong after 120 years, Rolex retained its place as the number-one bestselling watch brand. “Daytona” searches spiked 157% quarter-over-quarter in Q1, when, fittingly, the Rolex 24 at Daytona, North America's premier 24-hour sports car endurance race, takes place.
“Patek philippe watch” landed in the top five of all watch-related search terms, with searches spiking 28% over the course of the year. Year over year orders grew by 16%, an indication that the brand, the pinnacle of Swiss watchmaking, has not peaked.
While celebrating its 150th anniversary, Audemars Piguet enjoyed 56% growth in year over year orders. Searches for “royal oak” jumped 78% quarter over quarter in the Q2, coinciding with the model's appearance on celebrity wrists (including Rihanna's) at the Met Gala, Cannes and Coachella.
Top Selling Watch Brands*
▽ 9% YoY
▽ 8% YoY
△ 11% YoY
△ 16% YoY
▽ 16% YoY
*Based on order volume
Handbags
The 1stDibs customer is a true connoisseur, searching beyond the usual luxury icons for limited-edition designs, special collaborations and rare pieces worthy of savvy collectors.
Handbags
The 1stDibs customer is a true connoisseur, searching beyond the usual luxury icons for limited-edition designs, special collaborations and rare pieces worthy of savvy collectors.
Trending in Handbags
Styles that are a bit more IYKYK narrowed the gap with the Birkin and the Kelly in search volume in Q1, with double-digit increases for the Herbag (18%); the Trim, beloved by Jackie O (15%); and the Garden Party (a whopping 65%).
Up from number four in 2024, Louis Vuitton became 2025’s number-three bestselling handbag brand. In Q1, searches for “louis vuitton x takashi murakami” rose by 36% and for “denim louis vuitton handbag” by 55%.
New blood brings new interest. Louise Trotter became creative director at Bottega Veneta, the number-six bestselling brand, which saw 4% growth in year over year orders. When Jack McCollough and Lazaro Hernandez took over the same role at Loewe, “loewe puzzle bag” searches jumped 63% in Q3, while year over year orders increased by 144%.
Top Selling Handbag Brands*
▽ 10% YoY
▽ 35% YoY
▽ 7% YoY
▽ 18% YoY
▽ 7% YoY
*Based on order volume
Fashion
Styles of the early aughts and the revival of Art Deco are the twin pillars of nostalgia that underpinned demand for vintage looks, though innovation and change also sparked interest.
Fashion
Styles of the early aughts and the revival of Art Deco are the twin pillars of nostalgia that underpinned demand for vintage looks, though innovation and change also sparked interest.
Trending in Fashion
With the Y2K ’90s/00s styles surging in popularity and new leadership at Gucci reigniting interest in the classics, it’s no wonder that Tom Ford’s greatest hits were once more on fire. His sexy designs for the Italian house saw 44% growth in year over year orders.
The legendary Giorgio Armani, who passed away just before Milan Fashion Week in September, leaves a robust legacy. A 71% increase in year over year orders demonstrates the enduring value of, and desire for, his expansive body of work.
A new creative direction draws attention and can generate momentum that results in increases in year over year orders. Bottega Veneta (+100%), Balenciaga (+40%) and Loewe (+50%) all saw impressive growth because of in-house changes.
Top Selling Fashion Brands*
NO CHANGE
▽ 8% YoY
△ 7% YoY
▽ 5% YoY
△ 48% YoY
*Based on order volume
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