Roger Dubuis Too Much Limited Edition Diamond Ruby 18k Gold Watch

When the Roger Dubuis brand launched, it represented somewhat of a disruption of traditional watchmaking. The company, which was initially called Sogem SA (Société Genevoise des Montres), breathed fresh life into the industry with its unconventional dimensions and complications. Roger Dubuis watches combine masterful engineering with bold and daring designs for modern times. It's all about extravagance.

Designers Roger Dubuis and Carlos Dias founded the Roger Dubuis company. Dubuis was a jewelry designer whose career began in the 1950s. He worked at Longines and later, he gained a sterling reputation within the watchmaking industry while working for Patek Philippe for two decades. He established his own jewelry house in 1980. Dias, who worked as a designer for watchmaker Franck Muller, joined Dubuis to launch their own brand in 1995. Four years later, the Roger Dubuis company produced its inaugural in-house movements.

Thanks to its early success, by 2001, the company constructed a manufacturing facility in Geneva. Inside, Roger Dubuis watchmakers utilize cutting-edge technology as well as time-tested traditional watchmaking techniques to create captivating timepieces for a new generation. In 2005, the company launched its most iconic collection to date: Excalibur, featuring the Knights of the Round Table inside the watch face.

From 2011 to 2015, Roger Dubuis introduced a series of standout designs including the Quatuor RD101, the company's first watch with four sprung balances and five differentials to help account for the earth's gravity. In 2017, Roger Dubuis partnered with Pirelli and Lamborghini to release two luxury race car-inspired timepieces: the Excalibur Spider Pirelli and the Excalibur Aventador S. 

A limited number of the industry’s most revered watchmaking houses, including Vacheron Constantin, Roger Dubuis, Chopard and Cartier, have facilities in Geneva and consistently submit watches for the Geneva Seal. However, not all Geneva-based companies choose to apply for the seal, and even among brands like the ones above, not all references are submitted. Though 20 million Swiss watches are manufactured every year, just 24,000 carry the seal, according to the Roger Dubuis website.

Roger Dubuis introduced two new watch designs at Watches & Wonders 2022, the Excalibur Monobalancier and the Knights of the Round Table Monotourbillon. Also, in 2022, the company partnered with the Goodwood Festival of Speed and marked the collaboration with the racetrack-inspired Excalibur Spider Huracán watch. Roger Dubuis is now part of the Richemont Group. 

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