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  • Design Credit: Samantha Todhunter Design Ltd., Photo Credit: Oliver Clarke. Dimensions: H 20 in. x W 15 in.
  • Design Credit: Lucy Harris Studio, Photo Credit: Francesco Bertocci. Dimensions: H 20 in. x W 15 in.
  • Design Credit: Timothy Godbold, Photo Credit: Karl Simone. Dimensions: H 20 in. x W 15 in.
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Richard Sargent
1950s Original Illustration of Man at Breakfast Table "Post" Advertisement

1958

$25,000

About

This piece was completed and published in "This Week Magazine" May 4, 1958 for an advetisment with "Post." The slogan reads in the magazine above the illustration: "Any Cereal my family leaves is first choise with me...as long as it's in Post-Tens" A vibrant depiction of a man from the 1950's with a bright yellow back ground seated at a family table filled with items from Post and other family oriented items, such as a girls doll. A "typical" mid centruy advetisment executed by Richard Sargent, one of America's most beloved illustrators from the times. This piece is signed "Dick Sargent" on right and comes with original advertisment from "This Week Magazine." Richard “Dick” Sargent, one of The Saturday Evening Post’s most prolific illustrators, was a Midwesterner born in Moline, Illinois, on March 26, 1911. His early career in art began just after his graduation from Moline High School, when he went to work for a local printing and engraving plant. While there, Sargent attended night classes at the Moline Illinois Art School, the foundation for his future career as an artist. In 1951, Sargent completed his first cover for The Saturday Evening Post, “Truth About Santa,” for the December 15 Christmas issue. While Sargent’s popularity grew through the exposure he received with the Post, he also did illustration work for magazines such as Fortune, Woman’s Day, Photoplay, and American Magazine. Americans adored Sargent and his art for his ability to show relatable, pregnant scenes with open-ended conclusions that commented on the situational comedy of life.

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