Skip to main content
Want more images or videos?
Request additional images or videos from the seller
1 of 2

Leonetto Cappiello
Original Vintage Pneumatiques Torilhon Poster by Leonetto Cappiello 1906 Red Dev

1906

$16,000
£11,880.83
€13,953.45
CA$22,260.46
A$24,922.84
CHF 13,067.86
MX$307,937.18
NOK 164,663.20
SEK 155,435.50
DKK 104,109.85
Shipping
Retrieving quote...
The 1stDibs Promise:
Authenticity Guarantee,
Money-Back Guarantee,
24-Hour Cancellation

About the Item

This electrifying original vintage poster was created in 1906 by Leonetto Cappiello, the visionary Italian-born artist widely considered the father of modern advertising. Commissioned to promote Pneumatiques Torrilhon, a tire manufacturer based in Clermont-Ferrand, the image captures Cappiello’s revolutionary use of bold graphics, exaggerated characters, and high-contrast compositions to captivate passersby and create instant brand recognition. The artwork features a fiery red devil—eyes gleaming, mouth grinning—biting down on a gleaming white tire, which encircles his face like a snare. The message is humorous and effective: even the devil himself can’t destroy a Torrilhon tire. Set against a deep black background, the composition is visually arresting, with the devil’s red form and the silver-gray of the tire popping vividly from the darkness. Leonetto Cappiello (1875-1942) was an Italian poster artist who worked in Paris. He is known for modernizing advertising design for the 20th Century. His compositions are uncomplicated and often feature a graceful figure with an oversized rendition of the product against a simple color background. The typography is often minimized to be as direct and short as possible. This innovation allowed for the advertising to be eye-catching and understood at a moment’s glance. It was ideal for the fast-paced travel and attention of busy city life. This is an Original Vintage Poster; it is not a reproduction. It is conservation mounted, linen backed, and in excellent condition. We guarantee the authenticity of all of our posters.
  • Creator:
    Leonetto Cappiello (1875 - 1942, French)
  • Creation Year:
    1906
  • Dimensions:
    Height: 62.25 in (158.12 cm)Width: 46.25 in (117.48 cm)
  • Medium:
  • Period:
  • Condition:
  • Gallery Location:
    Boca Raton, FL
  • Reference Number:
    Seller: 143901stDibs: LU2560216550832

More From This Seller

View All
Original Vintage World War II Poster for Pilots - Level Off at Proper Height
Located in Boca Raton, FL
In this WWII-era safety poster, an aircraft is shown mid-ascent. A set of dotted lines marks the intended flight level, with a duplicate silhouette of the same aircraft above it — in...
Category

1940s Prints and Multiples

Materials

Lithograph

Original Vintage World War II Poster for Pilots - Don't Fly Too Low
Located in Boca Raton, FL
This striking WWII-era safety poster delivers its message through clean, immediate symbolism. A single red star is lodged in the jagged tip of a pine tree, vividly marking the danger...
Category

1940s Prints and Multiples

Materials

Lithograph

Original Vintage My Girl's A WOW Poster by Adolf Treidler
Located in Boca Raton, FL
This original World War II poster, titled "My Girl’s a WOW", is a compelling piece of home front propaganda created in 1943 by American artist Adolph Treidler (1886–1981). Commission...
Category

1940s Prints and Multiples

Materials

Lithograph

Original Vintage WWII Air Force Poster They Cheer - When You Take Off Without
Located in Boca Raton, FL
In this bold and brightly colored WWII-era safety poster, a pilot is launched head-first over his aircraft in a chaotic, cartoonish tumble. His goggles fly off, his body twists midai...
Category

1940s Prints and Multiples

Materials

Lithograph

Original Vintage Guinness Poster My Goodness My Guinness by Dick Wilkinsoon 1958
Located in Boca Raton, FL
In this charming and whimsical poster, we see the talents of Richard Dick Wilkinson (1911 - unknown) at work with his whimsical image of a Ringmaster mimicking the seal on a ball by ...
Category

1950s Prints and Multiples

Materials

Lithograph

Original Vintage Winchester Pheasant Poster 1955 by Wilmer Pursell
Located in Boca Raton, FL
This vintage poster was made to advertise Winchester rifles by displaying game in its natural habitat, in this case a pheasant. It was one of a series of four posters designed by gra...
Category

1950s Prints and Multiples

Materials

Lithograph

You May Also Like

Pisces
Located in Llanbrynmair, GB
’Untitled’ By Yutaka Takayanagi. Medium - Relief with lithographic print Edition - 4/50 Signed - Yes Size - 790mm x 570mm Date - 1977 Condition - Excellent. 10 out of 10. Born in Tokyo in 1941, Takayanagi's artistic journey began when he enrolled at Tokyo University of the Arts in 1960, studying under the renowned oil painter Kaoru Yamaguchi. His talent was quickly recognized when he received an Honorable Mention at the 8th Shell Arts Award Exhibition in the same year. During his time at university, Takayanagi took an intensive course in copper plate printing under Tetsuro Komai, receiving his degree from the graduate school in 1966. Fascinated by the simultaneous color print method, he started creating copperplate prints and soon gained recognition for his unique metallic reliefs, which he produced using collages of English newspapers. Takayanagi's passion for experimentation led him to create metallic emboss reliefs using his own photographs, and in the latter half of the 1980s, he moved on to silkscreen prints. He continued to push the boundaries of his art, constantly exploring new techniques and mediums. In 1978 and the following year, Takayanagi was appointed as an arts researcher for the Ministry of Culture and traveled to the United States, France, and the UK. These experiences enriched his artistic perspective and further cemented his reputation as a highly regarded artist. Takayanagi was part of the influential printmaking group Sosaku Hanga, which emerged in the early 20th century in Japan. This movement emphasized the artist's involvement in every stage of the printmaking process, from designing the image to carving and printing the blocks. Takayanagi's work often incorporates elements of nature and landscape, with an emphasis on texture and pattern. He also experimented with collage, incorporating found materials like newspaper clippings and photographs into his prints. Takayanagi's work has been exhibited extensively in Japan and internationally, including at the Museum of Modern Art in New York and the National Museum of Modern Art in Tokyo. He has also received numerous awards for his contributions to printmaking, including the Japan Print Association Award and the Purple Ribbon Medal...
Category

1970s Abstract Abstract Prints

Materials

Lithograph

Daises by Joy Brand
Located in Llanbrynmair, GB
’Daises’ By Joy Brand Medium - Lithograph Edition - AP Signed - Yes Size - 380mm x 480mm Date - c1995 Printed with the artist and published by Andrew Purch...
Category

Late 20th Century Other Art Style Landscape Prints

Materials

Lithograph

Landscape with Pines
Located in Llanbrynmair, GB
’Landscape with pines’ By Christian Kruck Landscape with pines. A colour Lithograph on Japanese paper, printed by the artist; published by Felix H. Ma...
Category

Mid-20th Century Other Art Style Landscape Prints

Materials

Lithograph

Madron. Signed lithograph by Stanley Jones
By Stanley Jones
Located in Llanbrynmair, GB
’Madron’ By Stanley Jones Medium - Lithograph Signed - Yes Edition - 13/65 Date - 1970 Published by - The Curwen Size - 505mm x 655mm Condition - 10 Colour of print may not be accura...
Category

Mid-20th Century Abstract Abstract Prints

Materials

Lithograph

Complementaries
Located in Llanbrynmair, GB
’Complementaries’ By Yutaka Takayanagi. Medium - Relief and lithographic print Edition - 19/20 Signed - Yes Size - 615mm x 780mm Date - 1976 Condition - Good. 9 out of 10. Born in Tokyo in 1941, Takayanagi's artistic journey began when he enrolled at Tokyo University of the Arts in 1960, studying under the renowned oil painter Kaoru Yamaguchi. His talent was quickly recognized when he received an Honorable Mention at the 8th Shell Arts Award Exhibition in the same year. During his time at university, Takayanagi took an intensive course in copper plate printing under Tetsuro Komai, receiving his degree from the graduate school in 1966. Fascinated by the simultaneous color print method, he started creating copperplate prints and soon gained recognition for his unique metallic reliefs, which he produced using collages of English newspapers. Takayanagi's passion for experimentation led him to create metallic emboss reliefs using his own photographs, and in the latter half of the 1980s, he moved on to silkscreen prints. He continued to push the boundaries of his art, constantly exploring new techniques and mediums. In 1978 and the following year, Takayanagi was appointed as an arts researcher for the Ministry of Culture and traveled to the United States, France, and the UK. These experiences enriched his artistic perspective and further cemented his reputation as a highly regarded artist. Takayanagi was part of the influential printmaking group Sosaku Hanga, which emerged in the early 20th century in Japan. This movement emphasized the artist's involvement in every stage of the printmaking process, from designing the image to carving and printing the blocks. Takayanagi's work often incorporates elements of nature and landscape, with an emphasis on texture and pattern. He also experimented with collage, incorporating found materials like newspaper clippings and photographs into his prints. Takayanagi's work has been exhibited extensively in Japan and internationally, including at the Museum of Modern Art in New York and the National Museum of Modern Art in Tokyo. He has also received numerous awards for his contributions to printmaking, including the Japan Print Association Award and the Purple Ribbon Medal...
Category

1970s Abstract Abstract Prints

Materials

Lithograph

Discrete
By Harvey Daniels
Located in Llanbrynmair, GB
’Discrete’ By Harvey Daniels Medium - Lithograph Signed - Yes Edition - 4/70 Size - 890mm x 670mm Condition - 10 Colour of print may not be accurate when viewed on a monitor. Harve...
Category

Late 20th Century Abstract Abstract Prints

Materials

Lithograph