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Leonetto Cappiello
Original Vintage Pneumatiques Torilhon Poster by Leonetto Cappiello 1906 Red Dev

1906

$16,000
£12,046.53
€13,996.46
CA$22,528.21
A$25,098.04
CHF 13,166.80
MX$306,546.74
NOK 166,716.75
SEK 156,227.38
DKK 104,472.32

About the Item

This electrifying original vintage poster was created in 1906 by Leonetto Cappiello, the visionary Italian-born artist widely considered the father of modern advertising. Commissioned to promote Pneumatiques Torrilhon, a tire manufacturer based in Clermont-Ferrand, the image captures Cappiello’s revolutionary use of bold graphics, exaggerated characters, and high-contrast compositions to captivate passersby and create instant brand recognition. The artwork features a fiery red devil—eyes gleaming, mouth grinning—biting down on a gleaming white tire, which encircles his face like a snare. The message is humorous and effective: even the devil himself can’t destroy a Torrilhon tire. Set against a deep black background, the composition is visually arresting, with the devil’s red form and the silver-gray of the tire popping vividly from the darkness. Leonetto Cappiello (1875-1942) was an Italian poster artist who worked in Paris. He is known for modernizing advertising design for the 20th Century. His compositions are uncomplicated and often feature a graceful figure with an oversized rendition of the product against a simple color background. The typography is often minimized to be as direct and short as possible. This innovation allowed for the advertising to be eye-catching and understood at a moment’s glance. It was ideal for the fast-paced travel and attention of busy city life. This is an Original Vintage Poster; it is not a reproduction. It is conservation mounted, linen backed, and in excellent condition. We guarantee the authenticity of all of our posters.
  • Creator:
    Leonetto Cappiello (1875 - 1942, French)
  • Creation Year:
    1906
  • Dimensions:
    Height: 62.25 in (158.12 cm)Width: 46.25 in (117.48 cm)
  • Medium:
  • Period:
  • Condition:
  • Gallery Location:
    Boca Raton, FL
  • Reference Number:
    Seller: 143901stDibs: LU2560216550832

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