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De Beers

De Beers is among the world’s largest diamond suppliers by volume. Nearly one hundred percent of the company’s revenue comes from mining and producing diamonds, and today, De Beers engagement rings, wedding rings, tennis bracelets and other pieces are widely admired by jewelry wearers near and far.

De Beers Mining Company was established as such in the 1880s by British businessman Cecil Rhodes. Initially, Rhodes provided water pumping systems to miners in South Africa before he began to purchase mines (by 1888, De Beers Mining Company owned nearly every mine in South Africa). Eventually, De Beers operated distribution and production of diamonds on a massive scale. 

German-born industrialist Ernest Oppenheimer — founder of the Anglo American Corporation and a rival of De Beers in the diamond game — began to buy shares of Rhodes’s company as they became available in the early 20th century. Oppenheimer was owner and chairman of De Beers by the late 1920s.

De Beers has played a significant role in all parts of the diamond world over the years. In 1940, for example, the company partnered with the Gemological Institute of America to market the 4Cs. This system — the 4Cs being color, clarity, cut and carat weight — was established by former jeweler and founder of the GIA, Robert M. Shipley, and lays out the guidelines that determine how diamonds are graded. A lecturer with the Philadelphia, Pennsylvania-based advertising agency that worked with De Beers, N.W. Ayer & Son, traveled around the United States during the early 1940s to share guidance with jewelers on the 4Cs and on how to talk about diamonds with their clientele. The agency would play even a larger role in promoting diamonds in the years that followed.

Postwar engagement rings were intended to be simpler than those that preceded them — after the war, platinum was no longer reserved for military use and the precious stones in engagement rings were larger. In 1947, with the support of N.W. Ayer & Son, De Beers introduced the slogan “A diamond is forever” in a marketing campaign that emphasized a connection between diamonds and romance. This sparkling copy was penned by the agency’s copywriter Frances Gerety. 

Newer engagement rings were designed with a focus on the beauty of the diamond, and the sale of diamonds soared. Diamond engagement rings became intertwined with the post–World War II marriage boom, which coincided with the ascension of specific diamond cuts.

Throughout the 1950s, ‘60s and ‘70s, De Beers expanded operations across the globe. In 1986 in a South African mine, the company unearthed the Centenary Diamond. One of the most famous diamonds in the world, the heart-shaped Centenary Diamond weighs 273 carats. It was unveiled in 1988 for the 100th anniversary of De Beers. Since the 1990s, rumors have swirled that De Beers sold the stone to a private buyer; the company will neither confirm nor deny the claim, citing client confidentiality.

In the early 2000s, De Beers opened stores in London, New York City, Hong Kong and elsewhere. The company is today leading an effort to prioritize philanthropic efforts as well as transparency in diamond origins. 

On 1stDibs, find vintage De Beers rings, bracelets, necklaces and more.

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De Beers Yellow Gold Classic Diamond Bangle
By De Beers
Located in London, GB
A timeless 18K yellow gold diamond bangle by De Beers from the Classics collection. This bangle features 52 micropavé set round brilliant cut diamonds totalling 0.64ct, predominately...
Category

21st Century and Contemporary South African De Beers

Materials

Diamond, 18k Gold, Yellow Gold

Rare De Beers Rare Yellow Gold Classic Diamond Three Row Bangle
By De Beers
Located in London, GB
An elegant 18k yellow gold diamond bangle by De Beers from the Classics collection. The bangle features 162 micropave set round brilliant cut diamonds totalling 2.03ct, predominately...
Category

21st Century and Contemporary South African De Beers

Materials

Diamond, 18k Gold, Yellow Gold

De Beers Talisman Collection Diamond Pendant Necklace = 1.38 Carat Total Weight
By De Beers
Located in New York, NY
This incredible acquisition by the house of J. Birnbach features a signed De Beers pendant necklace from the esteemed Talisman collection. Set with 29 round brilliant cut diamonds of...
Category

21st Century and Contemporary American Contemporary De Beers

Materials

Diamond, 18k Gold

De Beers White Gold Enchanted Lotus Yellow Diamond Band Ring
By De Beers
Located in London, GB
A mesmerizing 18k white gold diamond ring by De Beers from the Enchanted Lotus collection. The band is set with 8 lotus motifs set to the centre with a round brilliant cut yellow dia...
Category

21st Century and Contemporary De Beers

Materials

Diamond, Yellow Diamond, 18k Gold, White Gold

De Beers the Promise Diamond Engagement Ring 2.05Ct I/SI2 XXX GIA Cert
By De Beers
Located in London, GB
A spectacular platinum diamond engagement ring by De Beers from The Promise collection. Set to the centre in a four-prong mount is a round brilliant cut diamond weighing 2.05ct, I co...
Category

21st Century and Contemporary De Beers

Materials

Diamond, Platinum

De Beers, 18K Yellow Gold & Rough Diamond Ring
By De Beers
Located in Miami, FL
18K yellow gold. Diamonds: Rough diamond center. Round brilliant cut side diamonds. Fancy color diamonds. Signature talisman collection ring. De Beers fine jewelry ring. All diamonds...
Category

21st Century and Contemporary Unknown De Beers

Materials

Diamond, 18k Gold, Yellow Gold

Diamond Eternity Band in 18K White Gold by De Beers
By De Beers
Located in Aspen, CO
De Beers diamond and 18K white gold eternity band. The 38 bead set round brilliant cut diamonds are all colorless to near colorless (F/G), and very very slightly included. This 18K...
Category

21st Century and Contemporary American Contemporary De Beers

Materials

Diamond, White Gold

Platinum and Diamond Ring by De Beers
By De Beers
Located in Aspen, CO
De Beers diamond solitaire platinum ring. The center prong set square cut diamond is very white - F/G (colorless to beer colorless), and very very slightly included. This very fine...
Category

21st Century and Contemporary American Contemporary De Beers

Materials

Diamond, Platinum

De Beers White Gold Classic Diamond Three Row Bangle B102120
By De Beers
Located in London, GB
An elegant 18k white gold diamond bangle by De Beers from the Classics collection. The bangle features 162 micropave set round brilliant cut diamonds totalling 2.03ct, predominately ...
Category

21st Century and Contemporary South African De Beers

Materials

Diamond, 18k Gold, White Gold

De Beers Yellow Gold Classic Diamond Three Row Bangle 2.03 Carats
By De Beers
Located in London, GB
An elegant 18k yellow gold diamond bangle by De Beers from the Classics collection. The bangle features 162 micropave set round brilliant cut diamonds totalling 2.03ct, predominately...
Category

21st Century and Contemporary British De Beers

Materials

Diamond, 18k Gold, Yellow Gold

De Beers Yellow Diamond Aura Earrings 1.80ct TDW
By De Beers
Located in London, GB
An elegant pair of 18k yellow gold diamond earrings by De Beers from the Aura collection. The drop earrings each comprise of a half hoop with 8 round brilliant cut yellow diamonds su...
Category

21st Century and Contemporary British De Beers

Materials

Diamond, Yellow Diamond, 18k Gold, Yellow Gold

De Beers Platinum Diamond Classic Half Eternity Wedding Band Ring with Papers
By De Beers
Located in San Diego, CA
DE BEERS DIAMONDS Style: DB Classic Half Eternity Pave Diamond Band Ring Metal: Platinum 950 Size: 5.75 - Sizable Width: 1.8 MM Total Carat Weight: 0.20 TCW Diamond Shape: 21 ...
Category

Early 2000s De Beers

Materials

Diamond, Platinum

De Beers 0.68 tcw Forever Pave Round Brilliant Diamond Engagement Ring Platinum
By De Beers
Located in San Diego, CA
De Beers Forever Pave Diamond Engagement Ring Ref. number: A55214 Metal: Platinum PT950 Size: 6 sizable TCW: 0.68 tcw Main Diamond: Round Brilliant 0.56 ct Color & Clarity: G, ...
Category

Early 2000s American De Beers

Materials

Diamond, Platinum

De Beers 1.75 Carat Five Line Diamond Band Ring 18K White Gold
By De Beers
Located in beverly hills, CA
De Beers modern and elegant diamond ring with five stacking pavé-set round brilliant diamond bands. The band is 13 mm wide. The total weight of diamond is approximately 1.75 carats. ...
Category

21st Century and Contemporary Modern De Beers

Materials

Diamond, 18k Gold, White Gold

De Beers Diamond Eternity Band in 18K White Gold
By De Beers
Located in Aspen, CO
De Beers diamond and 18K white gold eternity band. The 38 bead set round brilliant cut diamonds are all colorless to near colorless (F/G), and very very slightly included and weighi...
Category

21st Century and Contemporary American Contemporary De Beers

Materials

Diamond, White Gold

De Beers Platinum Round Brilliant Cut Diamond Ring 1.04ct E/VS1
By De Beers
Located in London, GB
A platinum diamond ring from The Adonis Rose collection by De Beers. The central diamond weighs 1.04ct, is E colour and VS1 clarity. The centre stone is enhanced by the graceful diam...
Category

21st Century and Contemporary De Beers

Materials

Diamond, Platinum

Vintage De Beers White Gold Diamond Geometric Ring
By De Beers
Located in Beverly Hills, CA
Product details: The ring is made out of 18 karat white gold, detailed with 0.20 ct princess cut diamond and 0.25 ct round brilliant cut cognac diamond on the top, 0.10 ct round bri...
Category

21st Century and Contemporary De Beers

Materials

Diamond, 18k Gold, White Gold

De Beers Classic Solitaire 1.00 Carat Diamond Platinum Ring
By De Beers
Located in Tokyo, JP
Brand:De Beers Name:Classic solitaire ring Material:1P diamond (1.00ct F-VVS1), Pt950 platinum,10P side diamond (D0.16ct D to G-IF to VS2) Weight:4.2g(Approx) Ring size: British & Au...
Category

Early 2000s British De Beers

Materials

Diamond, Platinum

De Beers Platinum Diamond Engagement Ring 0.52 Carat H/VS1
By De Beers
Located in London, GB
A stunning platinum diamond ring by De Beers from the Classic Collection. The ring features a round brilliant cut diamond within a four claw setting with a weight of 0.52ct, H in col...
Category

21st Century and Contemporary De Beers

Materials

Diamond, Platinum

De Beers White Gold Diamond Flower Bombe Ring
By De Beers
Located in London, GB
A unique 18k white gold diamond dress ring by De Beers. The ring features an openwork flower design set with round brilliant cut diamonds. The ring sits at 9mm above the finger and m...
Category

21st Century and Contemporary South African De Beers

Materials

Diamond, 18k Gold, White Gold

De Beers 'Aura' 18 Carat White Gold Diamond Pendant and Chain
By De Beers
Located in London, GB
Exquisite De Beers pendant featuring a central round brilliant cut solitaire diamond in a four claw setting, beautifully surrounded by a micropavé halo also set with 20 round brillia...
Category

2010s English Modern De Beers

Materials

Diamond, Gold, 18k Gold, White Gold

De Beers Simple Platinum Band
By De Beers
Located in Chipping Campden, GB
This gorgeously simple band is created by the wonderful jeweller De Beers. The band is modelled in platinum and has such a simple yet beautiful design. The inner band has the makers ...
Category

Early 2000s Unknown Modern De Beers

Materials

Platinum

De Beers GIA Certified 5.01 Carat H SI1 Round Brilliant Cut Diamond & Plat. Ring
By De Beers
Located in Boston, MA
This stunning diamond ring is offered by Shreve, Crump & Low. This 5.01 carat GIA Certified H SI1 round brilliant cut diamond measuring 10.98 - 11.04 x 6.74 mm is custom set in a ha...
Category

2010s British De Beers

Materials

Diamond, Platinum

De Beers Rough Diamond Yayadhama Amulet Pendant from Talisman Collection
By De Beers
Located in Sherman Oaks, CA
Gorgeous "Yayadhama" (Yaya-Damma) Amulet Pendant from De Beers Talisman Collection Features Round, Marquise, and Rough Tumbled Diamonds Set in Mask Pendant w/ Milgrain Detailing Incl...
Category

Early 2000s American Native American De Beers

Materials

Diamond, 18k Gold

De Beers Platinum The Promise Ring 1.14 Carat F/IF
By De Beers
Located in London, GB
A captivating platinum diamond ring from The Promise collection by De Beers. The ring is set to the centre with a round brilliant cut diamond weighing 1.14ct, F colour and IF clarity...
Category

21st Century and Contemporary South African De Beers

Materials

Diamond, Platinum

De Beers Diamond Four Row Domed Cocktail Ring in 18 Karat White Gold
By De Beers
Located in Miami, FL
Designer: De Beers Style: Cocktail Ring Metal: White Gold Metal Purity: 18k Stones: 76 Round Brilliant Cut Diamonds Diamond Color: D Diamond Clarity: VVS Total Carat Weig...
Category

21st Century and Contemporary Unknown Modern De Beers

Materials

Diamond, White Gold

Debeers 0.43 Carat Diamond Solitaire Engagement Ring
By De Beers
Located in London, GB
A classic diamond solitaire ring by DeBeers. The 0.43 carat diamond shines within four platinum claws. The band is also made of platinum, and retains all original DeBeers markings. ...
Category

21st Century and Contemporary Unknown De Beers

Materials

Diamond, Platinum

De Beers 0.40 Carat Diamond Platinum DB Classic Pave Solitaire Ring
By De Beers
Located in Tokyo, JP
Brand:De Beers Name:DB Classic Pave Solitaire Ring Material:1P diamond (0.40ct G-VS1-3Ex), side diamond, Pt950 platinum, Weight:2.4g(Approx) Ring size:British & Australian:K 1/2 / ...
Category

2010s British De Beers

Materials

Diamond, Platinum

De Beers Classic Diamond Full Pave Band Ring 0.60 Carat in Platinum with Papers
By De Beers
Located in San Diego, CA
DE BEERS DIAMONDS Style: DB Classic Full Pave Diamond Band Ring Metal: Platinum 950 Size: 8 Width: 1.8 MM Total Carat Weight: 0.60 TCW Diamond Shape: Round Brilliant Diamond C...
Category

2010s British De Beers

Materials

Diamond, Platinum

De Beers 18k White Gold Cushion Cut 12.83 Carat Diamond Aura Bracelet
By De Beers
Located in Bishop's Stortford, Hertfordshire
This Bracelet by De Beers features 459 cushion cut and round brilliant cut Diamonds of 12.83ct total, set in 18k white gold. This Bracelet has a secure push button replacement clasp ...
Category

21st Century and Contemporary Modern De Beers

Materials

White Diamond, Diamond, White Gold

De Beers jewelry & watches for sale on 1stDibs

1stDibs offers a range of De Beers jewelry and watches. These unique items were designed with extraordinary care, often using platinum. While looking for the most stylish antique or vintage De Beers jewelry to pair with your ensemble, you’ll find that De Beers diamond jewelry & watches can add a particularly distinctive touch to your look, from our inventory of 27. This collection contains 29 pieces as well as a number of other designs by this jeweler.. Modern and contemporary are among the most popular styles of De Beers watches and jewelry available on 1stDibs. While this collection reflects work that originated over various time periods, most of these items were designed during the 21st Century and Contemporary. If you are looking for additional options, many customers also consider jewelry & watches by Angeletti, Zahira Fine Jewellery and Tsarina Jewels. Prices for De Beers watches and jewelry can vary depending upon gemstone, time period and other attributes. Price for these items starts at $476 and tops out at $195,000, while pieces like these can sell for $7,476 on average.

Creators Similar to De Beers

Questions About De Beers
  • 1stDibs ExpertApril 5, 2022
    In a recent turn of events, De Beers has opened a factory in Portland, Oregon that has the capacity to produce 400,000 lab-grown diamonds per year. You can shop a selection of De Beers jewelry from some of the world’s top sellers on 1stDibs.
  • 1stDibs ExpertApril 5, 2022
    Yes, De Beers is genuinely considered to be a luxury brand. Most people define a luxury jewelry brand as one that produces pieces out of high-quality gemstones and precious metals and prices them accordingly. De Beers fits this definition. On 1stDibs, shop a selection of De Beers jewelry.
  • 1stDibs ExpertApril 5, 2022
    No, De Beers did not invent the engagement ring. Use of engagement rings date back to at least the time of Ancient Rome. However, in the 20th century, engagement rings began to fall out of style, especially by the time of the Great Depression. In the late 1930’s, De Beers began an advertising campaign that would forever rejuvenate interest in diamond engagement rings. Shop a collection of authentic De Beers jewelry on 1stDibs from some of the world’s top sellers.

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