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De Beers

De Beers is among the world’s largest diamond suppliers by volume. Nearly one hundred percent of the company’s revenue comes from mining and producing diamonds, and today, De Beers engagement rings, wedding rings, tennis bracelets and other pieces are widely admired by jewelry wearers near and far.

De Beers Mining Company was established as such in the 1880s by British businessman Cecil Rhodes. Initially, Rhodes provided water pumping systems to miners in South Africa before he began to purchase mines (by 1888, De Beers Mining Company owned nearly every mine in South Africa). Eventually, De Beers operated distribution and production of diamonds on a massive scale. 

German-born industrialist Ernest Oppenheimer — founder of the Anglo American Corporation and a rival of De Beers in the diamond game — began to buy shares of Rhodes’s company as they became available in the early 20th century. Oppenheimer was owner and chairman of De Beers by the late 1920s.

De Beers has played a significant role in all parts of the diamond world over the years. In 1940, for example, the company partnered with the Gemological Institute of America to market the 4Cs. This system — the 4Cs being color, clarity, cut and carat weight — was established by former jeweler and founder of the GIA, Robert M. Shipley, and lays out the guidelines that determine how diamonds are graded. A lecturer with the Philadelphia, Pennsylvania-based advertising agency that worked with De Beers, N.W. Ayer & Son, traveled around the United States during the early 1940s to share guidance with jewelers on the 4Cs and on how to talk about diamonds with their clientele. The agency would play even a larger role in promoting diamonds in the years that followed.

Postwar engagement rings were intended to be simpler than those that preceded them — after the war, platinum was no longer reserved for military use and the precious stones in engagement rings were larger. In 1947, with the support of N.W. Ayer & Son, De Beers introduced the slogan “A diamond is forever” in a marketing campaign that emphasized a connection between diamonds and romance. This sparkling copy was penned by the agency’s copywriter Frances Gerety. 

Newer engagement rings were designed with a focus on the beauty of the diamond, and the sale of diamonds soared. Diamond engagement rings became intertwined with the post–World War II marriage boom, which coincided with the ascension of specific diamond cuts.

Throughout the 1950s, ‘60s and ‘70s, De Beers expanded operations across the globe. In 1986 in a South African mine, the company unearthed the Centenary Diamond. One of the most famous diamonds in the world, the heart-shaped Centenary Diamond weighs 273 carats. It was unveiled in 1988 for the 100th anniversary of De Beers. Since the 1990s, rumors have swirled that De Beers sold the stone to a private buyer; the company will neither confirm nor deny the claim, citing client confidentiality.

In the early 2000s, De Beers opened stores in London, New York City, Hong Kong and elsewhere. The company is today leading an effort to prioritize philanthropic efforts as well as transparency in diamond origins. 

On 1stDibs, find vintage De Beers rings, bracelets, necklaces and more.

Average Sold Price
$792
Styles
Related Creators
DE BEERS Princess Brilliant Cut Diamond Halo Platinum Engagement Ring
By De Beers
Located in Rome, IT
The engagement ring features a 1.35 carat Natural Princess Brilliant Cut diamond as its center stone. This diamond has a J color grade, indicating a slight tint but still within the ...
Category

2010s Italian Modern De Beers

Materials

Diamond, 14k Gold, White Gold

De Beers Cushion Cut Diamond 18ct White Gold Aura Bracelet
By De Beers
Located in Bishop's Stortford, Hertfordshire
De Beers Cushion Cut Diamond 18ct White Gold Aura Bracelet Brand- De Beers Model- Aura Bracelet Product Type- Bracelet Serial Number- B9**** Age- Circa 2013 Accompanied By- De Beers...
Category

21st Century and Contemporary Modern De Beers

Materials

Diamond, White Diamond, White Gold

De Beers White Gold Diamond Swan Ring R102310
By De Beers
Located in London, GB
An elegant 18k white gold diamond ring by De Beers from the Classics collection. The band is set with 7 openwork motifs portraying two swans entwined together, set with micro-pave di...
Category

21st Century and Contemporary British De Beers

Materials

Diamond, 18k Gold, White Gold

De Beers GIA Certified 0.44 Carat Vivid Pink Diamond Engagement Ring
By De Beers
Located in New York, NY
Introducing a tale of love woven into every glimmer! Behold the sublime emblem of eternal love – the enchanting engagement ring crafted by De Beers! At the core of this masterpiece r...
Category

21st Century and Contemporary American Contemporary De Beers

Materials

Pink Diamond, 18k Gold, Rose Gold

De Beers Yellow Gold Diamond Full Eternity Ring 0.78ct TDW
By De Beers
Located in London, GB
A unique 18k yellow gold diamond full eternity ring by De Beers. The eternity ring is set with 39 round brilliant cut diamonds with an approximate total weight of 0.78ct, F-G colour ...
Category

21st Century and Contemporary British De Beers

Materials

Diamond, Gold, 18k Gold, Yellow Gold

De Beers Diamond, .40 cts., F/G, VS1-VVS Platinum Ring.
By De Beers
Located in Aspen, CO
De Beers diamond solitaire platinum ring. The center prong set square cut diamond is estimated by our internal gemologist to be very white - F/G (colorless to near colorless), and very very slightly included. This very fine diamond is estimated to weigh .40 cts., is well cut with fine symmetry. Set in platinum and signed on the interior this ring (De Beers number, De Beer's hallmark as well as their hallmark of setting a small diamond in the interior of the shank, and also this ring bears the mark for platinum). This ring is in fine condition and is accompanied by its original De Beers box. This ring is now a size 6.25 and can easily be resized. Our model has a medium to large hand size. Today, a preponderance of jewelry is machine made in large factories around the world with abundant and obvious suspicions as to its enduring qualities using not only inferior stones, but also man made stones and treated stones utilizing artificial substances. Alternatively, this fine diamond ring by a De Beers is an excellent example of a solitaire ring - wonderful hand craftsmanship, an important diamond House...
Category

21st Century and Contemporary American Contemporary De Beers

Materials

Diamond, Platinum

De Beers Diamonds Ring
By De Beers
Located in London, GB
A symbol of early innocence and modern elegance, this De Beers Ring is a classic addition to any sophisticated wardrobe. Crafted from 18-karat solid gold and studded with six round-c...
Category

21st Century and Contemporary De Beers

Materials

Diamond, 18k Gold

De Beers Aura Toi & Moi Pear-Shaped and Round Brilliant Diamond Cocktail Ring
By De Beers
Located in Houston, TX
Brand: De Beers Metal Type: 950 Platinum Ring size: 6 Head Measurements: 13.00mm x 8.00mm Total Weight: 4.85 grams Shank Width: 1.90mm De Beers Aura...
Category

21st Century and Contemporary De Beers

Materials

Diamond, Platinum

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Creators Similar to De Beers

De Beers jewelry & watches for sale on 1stDibs.

Find a range of De Beers jewelry & watches available on 1stDibs. Each of these unique items was designed with extraordinary care, often using platinum. While looking for the most stylish antique or vintage De Beers jewelry to pair with your ensemble, you’ll find that De Beers diamond jewelry & watches, from our inventory of 35, can add a particularly distinctive touch to your look. We have 36 pieces in this collection as well as a number of other designs by this jeweler. While this collection reflects work that originated over various time periods, most of these items were designed during the 21st century and contemporary. If you’re looking for additional options, many customers also consider jewelry & watches by Gregg Ruth, The Rock Hound, and Tom Castor. Prices for De Beers jewelry & watches can differ depending upon gemstone, time period and other attributes. On 1stDibs, the price for these items starts at $437 and tops out at $195,000, while pieces like these, on average, can sell for $3,898.
Questions About De Beers
  • 1stDibs ExpertApril 5, 2022
    Yes, De Beers is genuinely considered to be a luxury brand. Most people define a luxury jewelry brand as one that produces pieces out of high-quality gemstones and precious metals and prices them accordingly. De Beers fits this definition. On 1stDibs, shop a selection of De Beers jewelry.
  • 1stDibs ExpertApril 5, 2022
    In a recent turn of events, De Beers has opened a factory in Portland, Oregon that has the capacity to produce 400,000 lab-grown diamonds per year. You can shop a selection of De Beers jewelry from some of the world’s top sellers on 1stDibs.
  • 1stDibs ExpertFebruary 7, 2024
    Where De Beers gets its diamonds varies. The diamond supplier operates mines in Botswana, Canada, Namibia and South Africa. De Beers guarantees that all of its gemstones are ethically sourced and conflict-free, and it employs transparency policies that allow customers to know the origins of the diamonds they purchase. Shop a variety of De Beers diamond jewelry on 1stDibs.
  • 1stDibs ExpertFebruary 1, 2024
    Yes, many people consider De Beers to be a good brand. The company is among the world’s largest diamond suppliers by volume. De Beers engagement rings, wedding rings, tennis bracelets and other pieces are widely admired by jewelry wearers near and far. Additionally, De Beers has played a significant role in the diamond world over the years. In 1940, for example, the company partnered with the Gemological Institute of America to market the 4Cs — cut, color, clarity and carat weight. This system lays out the guidelines that determine how diamonds are graded. On 1stDibs, explore a variety of De Beers jewelry.
  • 1stDibs ExpertFebruary 27, 2024
    Yes, De Beers diamonds are generally worth it. The luxury jewelry maker has exceptionally high standards for gemstone quality. As a result, jewelry produced by the company only features diamonds with color ratings of D to L, clarity ratings of FL to SI2 and cuts of Excellent and Very Good. On 1stDibs, find a diverse assortment of De Beers diamond jewelry.
  • 1stDibs ExpertApril 5, 2022
    No, De Beers did not invent the engagement ring. Use of engagement rings date back to at least the time of Ancient Rome. However, in the 20th century, engagement rings began to fall out of style, especially by the time of the Great Depression. In the late 1930’s, De Beers began an advertising campaign that would forever rejuvenate interest in diamond engagement rings. Shop a collection of authentic De Beers jewelry on 1stDibs from some of the world’s top sellers.

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