Is De Beers a good brand?

Yes, many people consider De Beers to be a good brand. The company is among the world’s largest diamond suppliers by volume. De Beers engagement rings, wedding rings, tennis bracelets and other pieces are widely admired by jewelry wearers near and far. Additionally, De Beers has played a significant role in the diamond world over the years. In 1940, for example, the company partnered with the Gemological Institute of America to market the 4Cs — cut, color, clarity and carat weight. This system lays out the guidelines that determine how diamonds are graded. On 1stDibs, explore a variety of De Beers jewelry.