Missoni tapestry in wool signed Giorgio Saporiti '93

In 1953, Ottavio “Tai” Missoni (1921–2013) and Rosita Missoni (b. 1931) opened a small knitwear shop in Gallarate, Italy, paving the way for what would become an iconic style of colorful chevron knit.

Missoni began with a tracksuit, which featured zippers down the legs because, as Rosita recalls it, “Tai was too lazy to take off his shoes when putting them on.” The couple’s fashion really took off, though, once they discovered the Raschel knitting machine on a trip to a shawl factory. The machine enabled the Missonis to knit multiple colors in a zigzag pattern, a motif that would go on to become synonymous with the Missoni brand across everything from its alluring vintage day dresses and sweaters to its purses, seating and rugs.

Missoni held its first fashion show in Florence in 1967 and caused a bit of a sensation when the models’ Lurex dresses proved translucent under the lights at the Pitti Palace. Scandal aside, the show went down in history as a hit, and the Missonis soon made their debut in the United States with the help of legendary fashion editor Diana Vreeland, who gave the variegated Missoni stripe the Vogue seal of approval, saying, “Who says a rainbow has seven colors? It has many shades.” (It was also Vreeland who reportedly introduced the Missonis to Neiman Marcus president Stanley Marcus, effectively shepherding the brand to the American market.)

Missoni’s many-shaded rainbow would soon become an emblem of the 1970s fashion scene, earning the brand a permanent place in the fashion canon. In 1973, the New York Times proclaimed: “Missoni’s weaved garments have ended up universal materialistic trifles, as Vuitton sacks and Gucci shoes.” By then, Ottavio had been creating tapestries, and some of his knitted fabrics were shown in an exhibition at Galleria Il Naviglio in Venice in 1975.

The brand branched into the home market in 1983, with Rosita overseeing this new venture, Missoni Home, which included furniture, textiles and accessories. Daughter Angela succeeded her mother at the helm of the brand, where she served as creative director until 2021 and is currently president; her brother Luca is CEO, while her daughter Margherita was creative director of M Missoni, a modestly priced offshoot that was discontinued in 2021.

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The younger brother of Sergio Saporiti — founder of lauded interiors and furniture brand Saporiti Italia — Giorgio Saporiti is an art director and interior designer. He served for decades as co-owner with Sergio at Saporiti where he led the upholstery division and more. Giorgio designed furniture for B&B Italia and partnered with Ottavio Missoni for years on textiles and interiors, and in 1994, he founded Il Loft.

Established initially as Fratelli Saporiti in 1950, mid-century Italian furniture maker Saporiti Italia has a reputation for avant-garde and enduring designs, and its tables, chairs and cabinets inspire all who have had the pleasure of contemplating them.

Furniture designer Sergio Saporiti founded Fratelli Saporiti with a vision of creating pieces ahead of their time. By staying on top of the cultural shifts taking shape during the postwar era — and finding inspiration in the craftsmanship, durability and sensibility of Scandinavian design — Saporiti was able to tap into what the public wanted. His focus on using high-quality materials ensured that every welcoming chair and table could be used and enjoyed for decades to come.

In 1965, Saporiti collaborated with Italian designer Alberto Rosselli, a pioneer of the industrial design movement. They created such iconic pieces as the Confidential sofa, the Moby Dick chaise lounge and the Jumbo chair. In the 1970s, Saporiti initiated another collaboration with Italian designer Giovanni Offredi. The prolific partnership resulted in universally renowned designs like the Paracarro table and the Sail chair. Together, they also created the curving Wave sofa, which was popular in international markets.

The joint projects were a success, and the brand opened many international showrooms throughout the 1970s. This era also led to a partnership with Missoni — the celebrated Italian fashion brand worked closely with Giorgio Saporiti to create rugs and fabrics for its range of seating and more, and later, in 1983, Missoni expanded into home furnishings. At this time, the company officially rebranded as Saporiti Italia and released a line of customizable furniture, including the Avedon sofa, in collaboration with designer Mauro Lipparini.

Since then, Saporiti Italia has pivoted to furniture contracting and design management. To this day, the company remains under the ownership of the Saporiti family, and vintage Saporiti furniture continues to capture the imagination of collectors worldwide.

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