1970's Hollywood Regency Chaise Lounge or Daybed by Vivai del Sud, Italy

Combining the opulence of Italian Baroque art, the grandeur of Roman classicism and the clean sophistication of mid-century modernism, Vivai del Sud’s designs have an utterly recognizable look. Carefully crafted, limited edition floor mirrors, credenzas, sofas and other pieces echo the elegance of Hollywood Regency style while incorporating playful inspiration from the design team’s Italian heritage.

Brothers Giorgio, Gianfranco and Piero di Pierri founded Vivai del Sud in Rome in 1950. Established first as a landscape design firm, its early work included designing modern winter gardens throughout Italy as well as restoring historic parks. Building on this success, Vivai del Sud expanded in 1970 with a new focus on interior decoration and furniture design.

Originally from the Italian region of Puglia, the brothers were inspired by Italian Baroque artists and Roman architecture, using classical themes and mythological motifs in their furniture designs. Vivai del Sud built an international audience for its inimitable pieces, opening branches in Italy, France, Germany, the United Arab Emirates and West Africa.

Vivai del Sud later added architectural design to its practice, designing luxury hotels as well as residential buildings. The company has also published magazines and books of poetry.

Vivai del Sud’s work has garnered international acclaim, with features in Domus, Casa Vogue and other major publications.

On 1stDibs, find vintage Vivai del Sud seating, tables, decorative objects and more.