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Walter Herdeg 1St. Moritz – Original Swiss Winter Poster1937
1937
About the Item
Original Swiss Travel Poster promoting St. Moritz as winter destination, featuring Germaine Aussey, then a famous French actress.
Created by Walter Herdeg who – together with Herbert Matter – through his early use of photography pioneered a new aesthetic in the tourism poster of the mid-30s; intaglio, printed 1937 by Conzett & Huber in Zurich.
And have you noticed the sun in the upper left? Designed by Herdeg as well it was patented 1937 by the spa's director of tourism, Walter Amstutz in four variants as a trademark. Complemented by the slanted also trademarked lettering of the town in varying colors, St. Moritz thus became the first tourist destination ever to have its own visual identity.
- Creator:Walter Herdeg 1 (1908 - 1995)
- Creation Year:1937
- Dimensions:Height: 39.97 in (101.5 cm)Width: 25.01 in (63.5 cm)Depth: 0.04 in (1 mm)
- Medium:
- Movement & Style:
- Period:
- Condition:Great condition (please bear in mind: this is an 85 year old intaglio print which is much more sensitive then a lithograph); backed on japan paper; the usual knicks with corresponding abrasion; 1 tear in the bottom margin, ca. 10 cm, expertly closed.
- Gallery Location:Zurich, CH
- Reference Number:1stDibs: LU1314110016602
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