Bitter Le Coq Original Vintage In-Store Display
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Marcello NizzoliBitter Le Coq Original Vintage In-Store Display1930
1930
$400Asking Price
About
This bold Art Deco in-store display for a Swiss liqueur was created by Marcello Nizzoli, one of Italy’s most versatile and progressive designers of the Twenties and Thirties. Like Cassandre in France, Nizzoli sought new and daring solutions to advertising in the Machine Age, looking to modern art – Cubism, Futurism, Surrealism and Constructivism - for inspiration. Beautifully printed, Bitter Le Coq's famous rooster mascot is sophisticated, powerful and handsome all at the same time. This was intended as an in-store display so was originally produced with its cardboard backing. There are the normal string holes at the top (see photo) so that the display could be hung above the liquor display in stores. Rare and beautiful.Details
- CreatorMarcello Nizzoli (1887 - 1969, Italian)
- Creation Year1930
- DimensionsHeight: 13.5 in. (34.29 cm)Width: 9.5 in. (24.13 cm)
- Medium
- Movement & Style
- Period
- ConditionVery Fine (A) condition poster with minimal wear and a few tiny printing voids. Rich color, a stunning lithograph. On cardboard with holes for string as issued.
- Gallery LocationBoston, MA
- Reference NumberSeller: ITL083631stDibs: LU133225584092
About the SellerLocated in Boston, MA
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