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Original Antique Poster Cognac Albert Robin French Drink Advertising Art Bird
$8,857.42
£6,500
€7,660.91
CA$12,190.33
A$13,587.40
CHF 7,128.84
MX$165,924.27
NOK 90,266.63
SEK 85,315.69
DKK 57,176.68
About the Item
Original antique drink advertising poster for Albert Robin Cognac featuring a stunning design by the renowned poster artist Leonetto Cappiello (1875-1942) depicting a colourful red and orange bird on a wooden barrel of Albert Robin & Co Cognac France against the dark background, the title in bold green lettering below. Large size. Good condition, restored minor paper losses on edges, several restored tears, backed on linen.
- Creator:Leonetto Cappiello (Artist)
- Dimensions:Height: 63 in (160 cm)Width: 47.25 in (120 cm)Depth: 0.04 in (1 mm)
- Materials and Techniques:
- Place of Origin:
- Period:1900-1909
- Date of Manufacture:1906
- Condition:Additions or alterations made to the original: Restored minor paper losses on edges, several restored tears, backed on linen. Good condition, restored minor paper losses on edges, several restored tears, backed on linen.
- Seller Location:London, GB
- Reference Number:1stDibs: LU1012629089402
Leonetto Cappiello
Leonetto Cappiello was born in 1875 in Livorno, Italy, but took on the nationality of French in 1930. He first achieved fame as a caricaturist, then by inventing the modern poster and creating the first brand logos, including the green devil for Maurin Quina. A self-taught artist, he created his first paintings in 1886. In November of 1900, he signed his first contract with the publisher P. Vercasson, for whom he produced posters from 1902 to 1913. After World War I he joined the publisher Devambez, for whom he worked until 1936. In 1922, his poster sketches were exhibited at the Venice Biennial and the French Institut in New York. In 1928 his “Self Portrait” was ordered by the Uffizi Gallery in Florence, Italy. In 1936 he participated in the Milan Triennial and the Exhibition of the French Poster in Prague. After his death in 1942, Cappiello’s work was the subject of retrospectives at the Museum of Decorative Arts in Paris in 1947, the House of Culture in Livorno, Italy, in 1960 and the Grand Palais in Paris in 1981.
About the Seller
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Leonetto Cappiello is an Italian painter, illustrator, caricaturist and poster artist, naturalized French in 1930. His poster career began in 1900 and continued until the 1930s. He remained loyal to the Vercasson printing press until the early 1920s , continues with “Les Imprimeries Réunies” and begins, at the same period, to work regularly for the publisher Devambez, with whom he signs, from 1921 to 1936, an exclusive contract.
About Leonetto Cappiello, The Father of Modern Advertising
Leonetto Cappiello, born on April 9, 1875, in Livorno, Italy, is considered a pioneer in the world of advertising, often referred to often hailed as the "father of modern advertising." His groundbreaking work in poster design revolutionized the industry and cemented his status as a visionary artist.
Cappiello was renowned for his innovative and impactful poster designs, characterized by bold colors, simple forms, strong outlines and a strong focus on the product. His work significantly influenced the development of advertising as an art form.
Initially drawn to caricature, Cappiello's true genius blossomed when he shifted his focus to poster art. His innovative approach, marked by bold colors, simple colours, simplified forms, strong outlines and a strong emphasis on product identification, set him apart from his contemporaries. Cappiello’s posters were instantly recognizable, capturing the essence of a product or brand in a single, powerful image. His work significantly influenced the development of advertising as an art form.
The artist's career flourished in Paris, where he immersed himself in the vibrant artistic scene and his work spanned various industries:
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