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Claes Oldenburg
The Soap at Baton Rouge

1990

About the Item

Cast resin, vinyl filled with aluminium silicate, screenprint in two colours on acetate, deluxe edition of Claes Oldenburg: Multiples in Retrospect, cloth-covered portfolio box screenprinted in two colours, 1990, the soap signed, numbered, and inscribed by laser incision on the verso, from the edition of 250 (there are also 30 artist’s proofs), published by Carl Solway Gallery, Cincinnati, overall: 340 x 515 mm (13½ x 20½ in.) Claes Oldenburg’s Statement on The Soap at Baton Rouge (Claes Oldenburg: The Multiples Store, 1996, p. 54): ‘When Carl Solway called me in May 1972 and asked if I would be interested in proposing a large-scale work for Cincinnati, he mentioned that partial funding for such a work might be sought from the Procter & Gamble corporation, whose world head-quarters are in that city. The most familiar product of that company is the bar of pure white soap we all grew up with – IVORY – embossed with its name on top. Its slogan – “it floats” – advertises one of its unique properties, a property it has in common with balloons and ships. What sprung to mind almost immediately, given the location of Cincinnati on the Ohio River, was the combination of a floating soap bar and an old-fashioned, paddle-wheel riverboat – in other words, a colossal bar of Ivory soap. I proposed to Carl that a colossal soap be made by Procter & Gamble and launched in Cinicinnati with appropriate ceremony. It would thereafter float down the Ohio River, stopping at towns along the way. Carl thought that the event could be coordinated with celebrations of the Bicentennial in 1976. Another property of Ivory soap, however, had to be taken into account: its tendency to dissolve, which it does rather more quickly than other soaps. As the colossal soap moved from town to town it would grow smaller, like the icebergs which, I read somewhere, were going to be towed from the Arctic to Arabia in order to provide fresh water. At Cairo, Illinois, the now somewhat-less-than-colossal soap would slip into the Mississippi. From there on, it would become more and more difficult to gather people to celebrate the visit of the soap. By the time the soap reached Baton Rouge, it would be about the right size for a multiple. Though it seems small, one must remember that in the not-so-distant past it would have made a very imposing sight, especially coming around the bend in the morning fog.’
  • Creator:
    Claes Oldenburg (1929, American, Swedish)
  • Creation Year:
    1990
  • Dimensions:
    Height: 13.39 in (34 cm)Width: 20.28 in (51.5 cm)
  • More Editions & Sizes:
    Edition of 250Price: $1,246
  • Medium:
  • Movement & Style:
  • Period:
  • Condition:
  • Gallery Location:
    London, GB
  • Reference Number:
    Seller: 1079751stDibs: LU47016440172

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