Skip to main content
  • Want more images or videos?
    Request additional images or videos from the seller
1 of 5

Joseph Christian Leyendecker
A Real Happy New Year, Amoco Advertisement

1946

$165,000

About

Medium: Oil on Canvas Signature: Signed Monogram Lower Left Sight Size 20.00" x 45.00", Framed 26.00" x 51.00" This piece was used for at least two separate Amoco advertisements. "A Real Happy New Year" was Amoco's 1946 New Years Advertisement, Depicting a baby prepared and ready to serve his nation, around the time of WWII. "Best to You" was the Amoco New Years Advertisement from 1952, welcoming in the near year which was a great year for baby boomers. As Laurence S. Cutler and Judy Goffman Cutler have noted in their magnificent art monograph, J. C. Leyendecker, Abrams, 2008, "While the Arrow Collar man was seminal in the business world, the New Year's Baby was perhaps J. C. Leyendecker's greatest contribution to global iconography. He envisioned the New Year's Baby ringing in the New Year for a December 1906 Saturday Evening Post cover. Throughout America, people anxiously awaited the Post's new Baby cover, and the magazine itself became as much a tradition as the mirrored ball dropping in Times Square. Globally, Leyendecker's New Year's Baby became as popular as Santa Claus. It is now embraced as a worldwide symbol for a new beginning and a fresh future." Artist biographical notes: One of the most successful commercial illustrators of his time, best known for his advertisements for the "Arrow Collar Man." He created 321 covers for the Saturday Evening Post. Exhibitions: It's a Man's World, Illustration Art by and for Men: November 14-17 2012, Illustration House NYC, The National Arts Club NYC Jan 6- 19 2013 Christie's New York, Illustrating America: Norman Rockwell and His Contemporaries, November 30, 2013- January, 2014

Details

Shipping & Returns

  • Shipping
    Rates vary by destination and complexity.
    Ships From: Fort Washington, PA
  • Return Policy

    A return for this item may be initiated within 14 days of delivery.

1stDibs Buyer Protection Guaranteed
If your item arrives not as described, we’ll work with you and the seller to make it right. Learn more
About the Seller
5 / 5
Located in Fort Washington, PA
Vetted Seller
These experienced sellers undergo a comprehensive evaluation by our team of in-house experts.
Established in 1995
1stDibs seller since 2016
66 sales on 1stDibs
Typical response time: 6 hours
More From This Seller

You May Also Like

Boy Holding Pumpkin Carving of Teddy Roosevelt
By Joseph Christian Leyendecker
Located in New Orleans, LA
Executed for the October 26, 1912 cover of the Saturday Evening Post, Boy Holding a Pumpkin Carving of Teddy Roosevelt encapsulates J.C. Leyendecker's signature style. Bold and chee...
Category

Early 20th Century Other Art Style Portrait Paintings

Materials

Canvas, Oil

Three Wise Men
By Joseph Christian Leyendecker
Located in New Orleans, LA
The three wise men present their gifts of gold, frankincense and myrrh to the newborn baby Jesus in this elegant, well-finished study by J.C. Leyendecker. Created in preparation for ...
Category

Early 20th Century Other Art Style Figurative Paintings

Materials

Canvas, Oil

Aviator and Woman in a White Hat by J.C. Leyendecker
By Joseph Christian Leyendecker
Located in New Orleans, LA
These rare portraits were painted by the American master of illustration, J. C. Leyendecker, as studies for Kuppenheimer advertisements. Bold and energetic, they perfectly encapsulat...
Category

Late 19th Century Other Art Style Portrait Paintings

Materials

Canvas, Oil

Oil on Canvas “BS Trust” by abstract-figurative artist, Frank Arnold
By Frank Arnold
Located in Fresno, CA
“BS Trust” is 50” x 40”. Frank Arnold’s paintings exhibit the highest quality materials for a truly archival piece, created to last generations. Much of Frank Arnold’s work is sourc...
Category

2010s Abstract Abstract Paintings

Materials

Canvas, Oil

Oil on Canvas “Arroyo 14” by abstract-figurative artist, Frank Arnold
By Frank Arnold
Located in Fresno, CA
" Arroyo 14" is 72” x 60”. A rich sienna and ochre figure centered on a textured field of light yellows and beige. Frank Arnold’s paintings exhibit the highest quality materials for ...
Category

2010s Abstract Abstract Paintings

Materials

Canvas, Oil

Oil on Canvas “850” by abstract-figurative artist, Frank Arnold
By Frank Arnold
Located in Fresno, CA
"850" is 72” x 60”. The smokey greens, greys and blues are combined in the heavy hand, brush and knife strokes which characterize much of this artist’s work. Frank Arnold’s paintings...
Category

2010s Abstract Abstract Paintings

Materials

Canvas, Oil

Oil on Canvas “Blue Shadow” by abstract-figurative artist, Frank Arnold
By Frank Arnold
Located in Fresno, CA
"Blue Shadow" is 60” x 48”. Ghostly figure in blue outlines against bright orange, beige and white. Frank Arnold’s paintings exhibit the highest quality materials for a truly archiva...
Category

2010s Abstract Abstract Paintings

Materials

Canvas, Oil

Oil on Canvas “Alas Rojas” by abstract-figurative artist, Frank Arnold
By Frank Arnold
Located in Fresno, CA
" Alas Rojas " is 72” x 66”. A dark spirit like figure on a bright field of red over subsurface textures . Frank Arnold’s paintings exhibit the highest quality materials for a truly ...
Category

2010s Abstract Abstract Paintings

Materials

Canvas, Oil

The 1stDibs Promise

Learn More

Expertly Vetted Sellers

Confidence at Checkout

Price-Match Guarantee

Exceptional Support

Buyer Protection

Insured Global Delivery