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Joseph Christian Leyendecker
A Real Happy New Year, Amoco Advertisement

1946

$185,000
£138,712.43
€160,816.56
CA$258,177.26
A$288,360.40
CHF 149,840.82
MX$3,511,649.45
NOK 1,903,313.30
SEK 1,793,469.71
DKK 1,199,886.69
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About the Item

Medium: Oil on Canvas Signature: Signed Monogram Lower Left Sight Size 20.00" x 45.00", Framed 26.00" x 51.00" This piece was used for at least two separate Amoco advertisements. "A Real Happy New Year" was Amoco's 1946 New Years Advertisement, Depicting a baby prepared and ready to serve his nation, around the time of WWII. "Best to You" was the Amoco New Years Advertisement from 1952, welcoming in the near year which was a great year for baby boomers. As Laurence S. Cutler and Judy Goffman Cutler have noted in their magnificent art monograph, J. C. Leyendecker, Abrams, 2008, "While the Arrow Collar man was seminal in the business world, the New Year's Baby was perhaps J. C. Leyendecker's greatest contribution to global iconography. He envisioned the New Year's Baby ringing in the New Year for a December 1906 Saturday Evening Post cover. Throughout America, people anxiously awaited the Post's new Baby cover, and the magazine itself became as much a tradition as the mirrored ball dropping in Times Square. Globally, Leyendecker's New Year's Baby became as popular as Santa Claus. It is now embraced as a worldwide symbol for a new beginning and a fresh future." Artist biographical notes: One of the most successful commercial illustrators of his time, best known for his advertisements for the "Arrow Collar Man." He created 321 covers for the Saturday Evening Post. Exhibitions: It's a Man's World, Illustration Art by and for Men: November 14-17 2012, Illustration House NYC, The National Arts Club NYC Jan 6- 19 2013 Christie's New York, Illustrating America: Norman Rockwell and His Contemporaries, November 30, 2013- January, 2014
  • Creator:
    Joseph Christian Leyendecker (1874 - 1951, American)
  • Creation Year:
    1946
  • Dimensions:
    Height: 20 in (50.8 cm)Width: 45 in (114.3 cm)
  • Medium:
  • Period:
  • Condition:
  • Gallery Location:
    Fort Washington, PA
  • Reference Number:
    Seller: 8221stDibs: LU38436327932

More From This Seller

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Study for 'Happy Landing' Amoco Ad
By Joseph Christian Leyendecker
Located in Fort Washington, PA
Medium: Oil and Pencil on Canvas Signature: Unsigned During his over four decades as the preeminent illustrator for The Saturday Evening Post, Joseph Christian Leyendecker's clever illustrations were eagerly anticipated by enthusiastic readership across the country, and none more so than his holiday designs. One of Leyendecker's most celebrated creations was his groundbreaking idea of the New Year's Baby. Originally portrayed as a fleshy sweet-faced child complete with tiny angel wings, the New Year's Baby gradually morphed into a worldly tot acutely aware of the social and political issues facing the nation at the time. In fact, Leyendecker's final Post cover illustration was the 1943 New Year's Baby. Following the success of these Post covers, the artist was hired to create advertisements for the American Oil Company (AMOCO). Throughout the 1940s and through the final years of his life, Leyendecker produced ads incorporating his famed New Year's Baby into AMOCO advertisements, as in the present work, Happy Landing...
Category

1940s Figurative Paintings

Materials

Canvas, Oil, Pencil

Happy Landing, Amoco Advertisement
By Joseph Christian Leyendecker
Located in Fort Washington, PA
Medium: Oil on Canvas Signature: Signed Lower Left Sight Size 20.75" x 40.00", Framed 30.75" x 50.00" During his over four decades as the preeminent illustrator for The Saturday Evening Post, Joseph Christian Leyendecker's clever illustrations were eagerly anticipated by enthusiastic readership across the country, and none more so than his holiday designs. One of Leyendecker's most celebrated creations was his groundbreaking idea of the New Year's Baby. Originally portrayed as a fleshy sweet-faced child complete with tiny angel wings, the New Year's Baby gradually morphed into a worldly tot acutely aware of the social and political issues facing the nation at the time. In fact, Leyendecker's final Post cover illustration was the 1943 New Year's Baby. Following the success of these Post covers, the artist was hired to create advertisements for the American Oil Company (AMOCO). Throughout the 1940s and through the final years of his life, Leyendecker produced ads incorporating his famed New Year's Baby into AMOCO advertisements, as in the present work, Happy Landing...
Category

1940s Figurative Paintings

Materials

Canvas, Oil

New Year's Baby Hitching to War
By Joseph Christian Leyendecker
Located in Fort Washington, PA
Medium: Oil on Canvas Signature: Signed Lower Left The Saturday Evening Post unpublished cover, 1943 The story behind the New Year's Baby Hitching to War is a fascinating one: The...
Category

1940s Figurative Paintings

Materials

Canvas, Oil

New Years Baby, Saturday Evening Post Cover, 1907
By Joseph Christian Leyendecker
Located in Fort Washington, PA
Medium: Oil Painting Signature: Signed Lower Right Sight Size 24.00" x 20.00", Framed 31.00" x 27.00" The Saturday Evening Post cover illustration, December 1907
Category

Early 1900s Figurative Paintings

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Kellogg's Advertisement
By Joseph Christian Leyendecker
Located in Fort Washington, PA
Little boy eating bowl of Kelloggs
Category

1910s Figurative Paintings

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Study for New Year's Baby (Blowing Bubbles)
By Joseph Christian Leyendecker
Located in Fort Washington, PA
Medium: Oil on Canvas Signature: Unsigned This is a study for the cover illustration of the 1 January 1927 issue of The Saturday Evening Post.
Category

1920s Figurative Paintings

Materials

Canvas, Oil

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