Why Cartier is so expensive?

One of the reasons Cartier is so expensive is because, since its inception in 1847, the brand has had a massive celebrity fan base that spans royals, movie stars, singers and socialites. The brand also uses the highest quality metals and gems in their pieces, rendering them expensive to produce. Lastly, most Cartier pieces are easy to identify, making brand recognition a key factor in the brand's exclusivity.