Why is it called the riviera necklace?

Why it is called the riviera necklace is largely due to its design. A riviera necklace features individually set diamonds or other gemstones placed side by side, continuing over the majority or the entirety of the necklace. When worn, it seems as if the gemstones are flowing around a person's neck, much like a river. In French, one of the words for river is rivière, and riviera is a derivative of this word. Find an assortment of riviera necklaces on 1stDibs.