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At the headquarters in Via Thaon, Revel 10 in Milan, the designer Andrea Barra, supported by a network of external consultants who complete and extend his skills, focus his attention on creating objects, perfect synthesis of formal research, study of the subject and production technique. To challenge objects to life in the balance between art, architecture and industrial design is not enough mere imagination, nor even the only geometric logic: we must observe the material, carve the essence and its characteristics, then merge it with technology and transform it in emotion.