STUDIO SLOW

Studio Slow has been crowned as the “new retail” of Russia, the peculiarity of which is the conceptual selecCon of niche brands in the middle+ segment and above. Company works directly with most brands during fashion weeks in Paris and Milan. STUDIO SLOW SPB is the second offline space, designed by RYMAR.studio architects.

The focus of the inicial design concept was to move away from the feeling of a store to more of a fashion club space, since community feeling is becoming so important for such projects. No wonder people come to such showrooms to spend some quality time, discuss fashion world news and purchase new limited editions of their favourite brands. Monochrome grey stucco and concrete, plaster and steel were used as the main materials. Multi-level lighting was achieved with the help of built-in spots and integrated LED tubes. Stainless steel exhibition rails line the perimeter of the showroom. Each and every one of them was designed and manufactured specifically for this project. The reception island and open shelving unit for the shoe collection are made of polished steel.