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What does Must de Cartier mean?
1 Answer
Must de Cartier means "Cartier, It's a Must." The advertising slogan of the French luxury jewelry maker was created by former Cartier President Robert Hocq during the 1970s. In 1974, he partnered with Alain-Dominique Perrin to create a line of watches inspired by the saying, the full text of which is "Le Must de Cartier." On 1stDibs, shop a diverse assortment of Cartier watches.
1stDibs ExpertMay 14, 2024
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Shop for Cartier Watches on 1stDibs
Cartier 1990 Montre Or Jaune Baignoire PM Yellow Gold Casque d Or Bracelet Watch
By Cartier
Located in PARIS, FR
Cartier watch circa 1990 Baignoire model in yellow gold, oval case (legendary), white dial with Roman numerals, quartz movement, blued steel hands, winding mechanism or crown decorat...
Category
1990s French Art Deco Wrist Watches
Materials
Yellow Gold
$27,289
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Cartier Tank Louis 18k Men's Watch With Original Box
By Cartier
Located in Vaughan, CA
Cartier Tank Louis 80786 Men's watch.
18k case and bezel.
White dial with blue Cartier hands and black roman numerals.
Manual winding.
Case size: 23 mm x 30 mm
Two piece Cartier blac...
Category
Vintage 1980s Wrist Watches
Materials
18k Gold
Cartier Paris diamond 18k yellow gold Baignoire watch
By Cartier
Located in Beverly Hills, CA
This vintage Cartier Paris Baignoire watch from the 1980’s embodies timeless French elegance. Its iconic oval case in 18k yellow gold is framed by 60 sparkling diamonds of exceptiona...
Category
Vintage 1980s Modern Wrist Watches
Materials
Diamond, Gold, 18k Gold, Yellow Gold
Cartier Tank Americaine Unisex Automatic Diamond Set Watch 18ct White Gold
By Cartier
Located in Rugby, England
Introducing the essence of elegance and luxury - this second hand Cartier Tank Americaine Automatic Diamond Set Watch in 18ct White Gold.
A rectangular 41 x 22.5mm 18K white gold ca...
Category
Early 2000s Swiss Wrist Watches
Materials
Diamond, 18k Gold, White Gold
Cartier Tank "Must de Cartier" Vermeil 925 Black Leather Wrist Watch circa 1970s
By Cartier
Located in Scottsdale, AZ
The Cartier Tank "Must de Cartier" Vermeil 925 Leather Wrist Watch from the 1970s epitomizes timeless elegance and vintage sophistication. Featuring a black embossed leather band, it...
Category
Late 20th Century Swiss Wrist Watches
Vintage Cartier Santos Octagon Model 0907 Stainless Steel 18 Karat Yellow Gold
By Cartier
Located in New York, NY
Vintage Cartier Santos Octagon Model 0907 Stainless Steel and 18K Yellow Gold, Automatic Movement, Made in Switzerland. fits up to a 6.8" wrist
Maker: Cartier
Model: Santos
Year: 19...
Category
Late 20th Century Swiss Modern Wrist Watches
Materials
18k Gold, Yellow Gold, Stainless Steel
