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What does Must de Cartier mean?
1 Answer
Must de Cartier means "Cartier, It's a Must." The advertising slogan of the French luxury jewelry maker was created by former Cartier President Robert Hocq during the 1970s. In 1974, he partnered with Alain-Dominique Perrin to create a line of watches inspired by the saying, the full text of which is "Le Must de Cartier." On 1stDibs, shop a diverse assortment of Cartier watches.
1stDibs ExpertMay 14, 2024
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Shop for Cartier Watches on 1stDibs
Cartier Tank Chinoise 2684G 18K Rose Gold Wrist Watch w/ Box
By Cartier
Located in Palm Beach, FL
The Cartier Tank Chinoise 2684G is a refined timepiece from the CPCP collection, crafted in 18K rose gold. Inspired by Chinese temple architecture, its unique case design features la...
Category
20th Century Wrist Watches
Materials
18k Gold, Rose Gold
Cartier Santos Galbee 2823 Automatic 32mm Two Tone Wrist Watch
By Cartier
Located in Palm Beach, FL
The Cartier Santos Galbee 2823 is a luxurious 32mm automatic wristwatch blending classic elegance with precision. Crafted from stainless steel and accented with 18k yellow gold, it f...
Category
20th Century Wrist Watches
Materials
Stainless Steel
Cartier Vintage Chevron Bracelet Watch - '50s
By Cartier
Located in Milano, IT
This rare Cartier timepiece from the 1950s is crafted in 18k yellow gold and features a beautifully textured chevron-pattern bracelet. The oval case measures approximately 1.3 cm in ...
Category
Vintage 1950s Wrist Watches
Cartier Vintage 18k Gold Square Roman Watch - '70S
By Cartier
Located in Milano, IT
An exquisite vintage Cartier timepiece, masterfully crafted in 18k yellow gold. Featuring a sleek square case, minimalist dial with Roman numerals, and a finely textured integrated b...
Category
Vintage 1970s Wrist Watches
Materials
18k Gold
Cartier Tank Vermeil 5057001
By Cartier
Located in London, GB
Cartier Tank Vermeil 5057001 Full Service Rare Arabic Dial Replated Pouch
This beautiful Cartier Tank Vermeil is truly something special. Recently fully serviced, freshly gold ...
Category
1990s Swiss Wrist Watches
Materials
Gold Plate
Cartier Paris Classic Tank LC GM Large Tank Watch circa 1973-1978
By Cartier
Located in Santa Monica, CA
Introduction:
This Vintage Cartier Paris Tank Watch is made in 18 Karat yellow gold and measures 30 x 25 mm with a 17-Jewel Cartier mechanical manual wind movement. The watch is tr...
Category
Vintage 1970s Swiss Art Deco Wrist Watches
Materials
18k Gold
