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What does Les Must de Cartier mean?
1 Answer

Les Must de Cartier'' means Cartier, It's a Must." Former Cartier President Robert Hocq coined the phrase to describe how sought after Cartier jewelry and watches were. In 1976, the brand launched a collection of accessibly priced pieces under the "Les Must de Cartier'' brand name. On 1stDibs, shop a selection of Cartier jewelry and watches.
1stDibs ExpertMarch 22, 2022
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Shop for Must De Cartier Tank on 1stDibs
Cartier Must de Cartier Tank vermeil, large size heavy gold plated steel, c1980
By Aldo Cipullo for Cartier
Located in Canterbury, England
Our vintage and rare Cartier Must de Cartier Tank vermeil features a large size heavy gold plated sterling silver case of 23 x 30mm, with extremely rare and desirable Trinity dial: t...
Category
Vintage 1980s Wrist Watches
Cartier Must de Vermeil Tank Black Dial Quartz Watch
By Cartier
Located in New York, NY
Must de Cartier Tank quartz wristwatch featuring a vermeil rectangular case with gold-plated finish over sterling silver, a dark patterned dial with gold-tone hands, and the classic ...
Category
21st Century and Contemporary Wrist Watches
Materials
Vermeil, Sterling Silver
Vintage 1980s Cartier Must Tank Vermeil Discor Dial Manual 23mm
By Cartier
Located in New York, NY
It is a versatile and understated piece that carries the full weight of the Tank's century-long design legacy.
Key Specs
Model: Must de Cartier Tank
Year: 1980s
Movement: Manual
C...
Category
Vintage 1980s Wrist Watches
Materials
Vermeil
Vintage 1970s Cartier Lady Tank Must Vermeil Trinity Dial Manual 23mm
By Cartier
Located in New York, NY
A More Considered Must Tank
The Must de Cartier line was a landmark release, opening the door for a new generation of collectors to experience the brand's iconic designs.
Category
Vintage 1970s Wrist Watches
Materials
Vermeil
Vintage 1980s Cartier Must Tank 3 04225 Vermeil Roman Dial Quartz 23mm
By Cartier
Located in New York, NY
The Must de Cartier line, introduced decades later, made this iconic design accessible to a wider audience, pairing the classic Tank Louis silhouette with a gold-plated sterling silv...
Category
Vintage 1980s Wrist Watches
Materials
Sapphire, Vermeil, Sterling Silver
Cartier Tank Must De SM Vermeil Lemon Dial 1980s
By Cartier
Located in SYDNEY, AU
Cartier Tank Must De SM Vermeil Lemon Dial 1980s
SKU 1397
This Cartier Tank Must De SM from the 1980s showcases a beautifully preserved lemon dial, one of the most distinctive and ...
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