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What does Must de Cartier mean?

1 Answer
What does Must de Cartier mean?
Must de Cartier means "Cartier, It's a Must." The advertising slogan of the French luxury jewelry maker was created by former Cartier President Robert Hocq during the 1970s. In 1974, he partnered with Alain-Dominique Perrin to create a line of watches inspired by the saying, the full text of which is "Le Must de Cartier." On 1stDibs, shop a diverse assortment of Cartier watches.
1stDibs ExpertMay 14, 2024
Shop for Cartier Watches on 1stDibs
Cartier Panthère Diamond Pavé Dial 18K Yellow Gold Luxury Ladies Watch
By Cartier
Located in Chicago, IL
An exceptional expression of Cartier's timeless elegance, this Panthère de Cartier ladies watch is crafted in luxurious 18 karat yellow gold and lavishly adorned with diamonds throug...
Category

21st Century and Contemporary French Contemporary Wrist Watches

Materials

Diamond, Yellow Gold

Cartier 18K Yellow Gold Diamond Bezel Ladies Watch with Box
By Cartier
Located in Chicago, IL
A timeless expression of Parisian elegance, this Cartier Colisée ladies watch beautifully embodies the refined sophistication for which Cartier is celebrated worldwide. Crafted in lu...
Category

20th Century French Contemporary Wrist Watches

Materials

Diamond, Yellow Gold

Cartier Ballon Blanc 24mm 18K Rose Gold Diamond Bezel MOP Quartz Watch
By Cartier
Located in Chicago, IL
Elegant, feminine, and unmistakably Cartier, this Ballon Blanc de Cartier wristwatch is a refined expression of contemporary luxury and timeless Parisian design. Crafted in luminous ...
Category

21st Century and Contemporary French Contemporary Wrist Watches

Materials

Diamond, Rose Gold

Cartier Roadster Stainless Steel Blue Dial Automatic Watch W62048V3 2510
By Cartier
Located in Baltimore, MD
Cartier Roadster Stainless Steel Blue Dial Automatic Watch W62048V3 2510 Model: W62048V3 2510 Serial: 59750*** Case: 43 x 38mm, steel Dial: Blue sunray Case: 43 x 38mm Movement: Aut...
Category

21st Century and Contemporary Swiss Modern Wrist Watches

Materials

Steel, Stainless Steel

Cartier 18k White Gold Ballon Bleu Pavé Diamond Wristwatch
By Cartier
Located in Chicago, IL
Cartier 18k White Gold Ballon Bleu Pavé Diamond Wristwatch An exquisite Cartier Ballon Bleu wristwatch crafted in 18k white gold, featuring a 36mm case fully set with 124 round bril...
Category

2010s French Contemporary Wrist Watches

Materials

Diamond, White Diamond, Gold, 18k Gold, White Gold, Steel, Stainless Steel

Cartier Panthère de Cartier Small Model Stainless Steel Watch, 22mm
By Cartier
Located in Zurich, CH
The Ultimate Confluence of Fine Jewelry and Parisian Horology. The Panthère de Cartier stands as one of the most culturally significant and enduring icons in luxury design history. ...
Category

1990s Swiss Contemporary Wrist Watches

Materials

Stainless Steel

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