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What does Must de Cartier mean?
1 Answer

Must de Cartier means "Cartier, It's a Must." The advertising slogan of the French luxury jewelry maker was created by former Cartier President Robert Hocq during the 1970s. In 1974, he partnered with Alain-Dominique Perrin to create a line of watches inspired by the saying, the full text of which is "Le Must de Cartier." On 1stDibs, shop a diverse assortment of Cartier watches.
1stDibs ExpertMay 14, 2024
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Shop for Cartier Watches on 1stDibs
Cartier Colisee Ladies Vendome Vermeil Watch - 18K Gold over Sterling Silver
By Cartier
Located in Suwanee, GA
NAMED ONE OF WATCHPRO MAGAZINE’S “HOT 100” - THE TOP 100 INFLUENCERS OF THE U.S. WATCH INDUSTRY. HOW CAN WE SERVE YOU?
We’re new to offering our carefully curated collection on 1stD...
Category
Early 2000s Swiss Wrist Watches
Materials
Gold Plate
Cartier Santos Demoiselle 18k Yellow Gold Watch
By Cartier
Located in South Pasadena, CA
Men's size Cartier Santos Demoiselle in solid 18k yellow gold. This watch has not been polished just lightly cleaned and service, fitted with a new Renata Swiss battery. This is a la...
Category
Early 2000s Contemporary Wrist Watches
Materials
18k Gold, Yellow Gold
1980's Must de Cartier Tank Sterling Vermeil Turtle Brown Wood Dial #25027
By Cartier
Located in Washington Depot, CT
Must de Cartier Tank Ladies Watch
Circa 1980's
This classic Cartier Tank ladies watch features a sterling silver case with gold vermeil and a brown leather band with gold plated buckle.
Band in very good preowned condition - 9" from end to end of watch
Watch case is 23mm x 30mm
Dial is turtle brown wood dial with spider effect - designed to mimic the organic patterns of tortoiseshell.
Sapphire crown - has smal chip at tip not notable to eye
Hand winding movement
Back of case stamped Cartier Paris 925...
Category
Vintage 1980s Contemporary Wrist Watches
Materials
Sterling Silver
Cartier Montre Santos Lady Acier Or 1990s Automatic Steel Gold Santos Lady Watch
By Cartier
Located in PARIS, FR
Cartier Santos Lady watch in steel and 18K yellow gold, automatic movement, white dial with railway track minute markers and Roman numerals, adjustable steel and yellow gold bracelet...
Category
1990s French Wrist Watches
Materials
Gold, Steel
Cartier 'Tank Americaine' Diamond Wristwatch
By Cartier
Located in New York, NY
Carat Weight: 40.80 carats
Creator: Cartier
Metal: 18k white gold
Weight: 113 grams
Period: Contemporary
Crafted by Cartier, this timepiece is the epitome of luxury and elegance. Fe...
Category
2010s Swiss Wrist Watches
Materials
Diamond, 18k Gold
Cartier Trinity 18k Tri-Color Gold Diamond Dial Watch, Circa 1996-2000
By Cartier
Located in Zurich, CH
A masterpiece of Parisian elegance, this Cartier Trinity (Reference 2357) is an extraordinary fusion of horology and fine jewelry. The watch features the legendary Trinity bezel—a sy...
Category
1990s Swiss Wrist Watches
Materials
Diamond, Gold


