What should a Rolex really cost?

What a Rolex should really cost depends on a variety of factors, such as age, condition, materials and style. Entry-level timepieces from the Swiss luxury watchmaker usually sell for $5,000 or more. Other Rolex watches can sell for millions. One example is the so-called Paul Newman Daytona ref 6239, which sold for $17.8 million at an auction in 2017. When it comes to contemporary luxury wristwatches, Rolex is also often the first brand that springs to mind for its precision timekeeping and impeccable craftsmanship. Explore a large selection of Rolex watches on 1stDibs.