When did Calvin Klein become popular?

Calvin Klein became popular in the 1970s and ’80s. During that decade, the American fashion designer added sportswear, lingerie, blazers and a range of stylish accessories to his lines of apparel. He became the youngest-ever recipient of the Coty American Fashion Critics' Award in 1973, winning again in both of the subsequent two years.

Klein’s debut of his now-revered blue jeans in 1976 was somewhat of a failure — they were too expensive, and buyers complained about the fit. Late one night at Studio 54, the designer heard about the benefits that a licensing deal with apparel manufacturer Puritan Fashions might bring him. Two years later, Klein inked that deal and sold 200,000 pairs of his jeans, which were produced by Puritan, in a week.

A large percentage of Puritan’s sales in 1978 were owed to Klein’s blue jeans. This streak with denim carried on into the 1980s, when Klein competed with the likes of Jordache, Gloria Vanderbilt and other labels. Klein’s jeans were promoted in provocative ads featuring Brooke Shields and others. The decade also saw the debut of successful men's and women's underwear collections designed by Klein that were also the subjects of steamy marketing campaigns. Soon, Calvin Klein expanded to 12,000 American stores and retail locations in six other countries.

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