When did Fendi become popular?

Fendi has enjoyed popularity for decades. While the Italian luxury house was initially known for its quality leather accessories and its relationship with old-world Italian craftsmanship, it wasn’t until 1965, when a young German designer named Karl Lagerfeld took the creative helm, that Fendi became a world-renowned fashion house.

Until Lagerfeld started designing for the brand, fur was a material mostly associated with heavy coats that few people actually wore. Lagerfeld reimagined fur in creative ways, using it as an accent on purses, cuffs on dress sleeves and collars on wool coats.

Fendi has since broken into the home-goods market with Fendi Casa and has become synonymous with luxury fashion, producing such pieces as the iconic Baguette, which was rendered ever popular on the television series Sex and the City. The bag turned 25 in 2023, and a collaboration with Versace yielded a brand new version of the beloved accessory. The Fendi Baguette has been embraced by a new generation of fashion lovers, including prominent influencers, models and celebrities, and the house continues to gain fans all over the world.