Why do Gucci belts have 2 g's?

Gucci belts have two Gs on their buckles because the symbol serves as the logo for the Italian luxury fashion house. The logo is a reference to the initials of Guccio Gucci, the founder of the brand. His sons adopted the intertwined G symbol for the brand in the 1930s. On 1stDibs, find a diverse assortment of Gucci belts.