Why is Calvin Klein so popular?

Calvin Klein is popular for a few reasons. Known for his minimalist, comfortable womenswear as well as a range of sexually provocative ad campaigns that continue to generate conversation decades later, Klein led the designer jeans craze of the late 1970s. The brand’s skirts, jackets, day dresses and shirts, sold at modest prices and frequently created in soft fabrics and understated neutral hues, are still versatile components of everyday wear. Controversial marketing helped broaden the label’s reach, too. During the 1980s, Klein’s jeans were promoted in scandalous ads featuring Brooke Shields and others that were banned by television stations and challenged by politicians. More eye-catching ad campaigns with up-and-coming models and celebrities like Kate Moss and Mark Wahlberg followed in the ‘90s, also bringing fresh attention to the brand. On 1stDibs, shop a range of Calvin Klein apparel and accessories.