Why is Gruen called Gruen?

The story of why Gruen is called Gruen can be traced back to the brand's founder. When German-born watchmaker Dietrich Grün founded his company in Ohio in 1854, he was concerned that Americans may not be able to pronounce his last name since the "ü" is not present in English. As a result, he opted to spell Grün phonetically as Gruen. Explore a selection of Gruen watches on 1stDibs.