Why is it called the Cartier Crash?

Why it is called the Cartier Crash relates to the unique shape of the watch. The case and dial of the timepiece have a smashed, wavy appearance, similar to what a watch might look like if it were smashed or crushed in a crash or collision. There are various stories of how this imaginative design came into being. Some people claim that the designers Jean-Jacques Cartier and Rupert Emmerson got the idea for the timepiece after a customer brought in a damaged watch for repair. Another theory is that the prominent melting clock in Salvador Dalí's painting The Persistence of Memory served as the inspiration. Shop a variety of Cartier watches on 1stDibs.