Jaeger Reverso

Sleek, perfectly proportioned vintage Jaeger-LeCoultre Reverso watches capture the spirit of an era defined by forward-looking design and technological innovation. While the background on this piece is riveting, you don’t have to know the Jaeger-LeCoultre Reverso’s history to appreciate its charms.

Launched in 1931, Swiss watch brand Jaeger-LeCoultre’s aptly named Reverso watch is known for its ingenious reversible case, which smoothly slides out of its cradle, flips over and slides and clicks back into place so that the dial is hidden and the case back becomes the front.

The Reverso was conceived by Swiss businessman César de Trey, who, during his travels to India in 1930, noticed that British army officers would often finish a polo match with their watch glass shattered by stray mallet swings and polo balls. For a watch to withstand such impacts, de Trey concluded, the case would have to detach from its support and spin on an axis, allowing the face to be tucked away.

He approached his friend Jacques-David LeCoultre, a third-generation Swiss watchmaker, with the idea. LeCoultre and his frequent collaborator Frenchman Edmond Jaeger were well known for their superlative horological creations. The pair enlisted French industrial designer René-Alfred Chauvot to devise a smart-looking watch with a case that swiveled to form its own shield.

The result was an instant hit. Thanks to its streamlined Art Deco styling, with three gadroons along the top and bottom edges of the rectangular case, as well as its clever and practical design, the Reverso’s acclaim spread far beyond the polo field.

From the beginning, it had a unisex appeal and was embraced by a glamourous set of sports enthusiasts, celebrities and royals that included aviator Amelia Earhart; General Douglas MacArthur; Maharaja Jagatjit Singh, of Kapurthala; and King Edward VIII of Britain.

“Early Reverso models are extremely hard to find in good condition,” explains London-based collector and rare-watch expert Chris Kleanthous. “So often, they have been tampered with, or their case backs are engraved, which dramatically reduces their value.”

“I particularly love its size, which suits both men and women, as well as its sweep center seconds hand, which was introduced to the Reverso in 1934. Interestingly, this model is hallmarked 1938, which refers to the date it was brought into the UK. It was no doubt manufactured before this, and I suspect this timepiece was one of the first sweep seconds to ever have been made.”

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Antique, vintage and luxury wristwatches have captured the hearts and minds of all manner of watch collectors as well as the watchmakers themselves — it's time you found your own.

Certain vintage watches for men and iconic watch designs for women are sought after not only because of their graceful proportions or innovative materials but also because of the illustrious histories of the houses that created them, histories that they stylishly embody.

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In the early days of watchmaking, watches were fragile enough that they necessitated protection from the elements. Now, wristwatches made of gold and steel can withstand the harshest climates — even 100 meters underwater, in the case of Rolex’s Submariner. Designer Gérald Genta, whose range of clients included Rolex, created for Audemars Piguet the first luxury sports timepiece to be made from stainless steel. First introduced in 1972, the Royal Oak was a perfect choice for blending the form and function that are now synonymous with sports watches.

Are you shopping for a wristwatch? It’s good to keep your needs as well as your specific personal style in mind: A smaller, subtle timepiece is a good fit for small wrists. When will you be wearing your new accessory? There’s a versatile model out there for everyday wear, while a rugged, feature-heavy watch is a safe bet if you’re prone to embarking on all-weather activities in the great outdoors.

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