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Serpenti Watch
Iconic Designs

Serpenti Watch

About the Design

While the BVLGARI Serpenti watch technically arrived first, it was a decorative bracelet from the Italian luxury jewelry house’s signature line that made a notable impact, thanks to a little help from Hollywood.

In 1962, the brand garnered international attention after its now-legendary serpent motif made its way into a photograph taken on the set of the star-studded historical epic Cleopatra. A BVLGARI Serpenti bracelet — with its stunning snake head encrusted with diamonds — was wrapped around the wrist of the film’s star, Elizabeth Taylor, and the already desirable design was suddenly splashed across the pages of the tabloids, particularly as news of the actress’s romantic affair with Richard Burton made the rounds. The serpent motif had by then been around for nearly 15 years, as Giorgio and Constantino Voulgaris — the sons of BVLGARI founder Sotirios Voulgaris who’d taken over the business when their father passed away in 1932 — introduced a wristwatch with a case that resembled the head of a snake in the 1940s.

Elegant and artful, BVLGARI’s snake motif began as an homage to jewelry of the Roman and Hellenistic eras. And fittingly, serpents have long been symbolic of time — of eternity and renewal. Credit for decades of demand for jewelry adorned with reptiles can be attributed to Queen Victoria’s illustrious engagement ring, which took the form of a gold snake set with rubies, diamonds and an emerald (her birthstone). When Taylor’s Serpenti bracelet appeared, the attention had artisans at BVLGARI exploring variations on the house’s popular theme, but the original snake, in 1948, was characterized by a golden yellow body, its tail and head encrusted with diamonds. 

The debut of the inaugural Serpenti watch coincided with BVLGARI’s adoption of the Tubogas, or gas-pipe, goldsmithing technique, in which bands of gold are wrapped around a steel core without soldering, bringing the flexible braided bracelet to fruition. The design was quintessentially BVLGARI: bold, colorful and eye-catching. The snake was more abstract in appearance back then; over the years, the timepiece has assumed more of its namesake’s tangible physical features. Variations were introduced that had the face obscured by a hinged cover, which better emulated a snake’s head, and today, watches featuring the snake motif are available in a wide range of different styles, including bands dotted with hexagonal patterns inspired by snake scales and more. 

Today Serpenti is one of BVLGARI’s most popular collections.

Bulgari Serpenti Watch

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Bulgari Serpenti Ref. 101995, 18K Rose Gold Diamond Quartz Ladies Watch
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Bvlgari Serpenti Rose Gold Diamond Set 101788 SPP26G
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Bvlgari Diamond and Emerald Serpenti Watch Bracelet
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Bulgari Vintage Tubogas Serpenti Snake Yellow Gold Bracelet Wristwatch
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Designer: Bvlgari Collection: Serpenti Tubogas Style: Double Bracelet Wrap Model Number: 101910 Material: Stainless Steel Bezel: Diamonds Dial: Silver Guilloche Functions: ...
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Bulgari Serpenti Diamond Emerald 18k Yellow Gold Bracelet Watch
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This bracelet-watch is a true embodiment of sophistication and craftsmanship, a testament to Bulgari's unparalleled design excellence. Adorned with emeralds of exceptional clarity and a vivid green hue, this timepiece is a dazzling showcase of nature's beauty. White diamonds grace the snake's head and body, casting a brilliant sparkle with every glance. Meticulously crafted from 18k yellow gold, with a weight of approximately 239 grams, it exudes opulence and promises enduring quality. This piece is not just a watch; it's a work of art. Featuring a total carat weight of approximately 3.50 carats, the diamonds elevate the emeralds, creating a harmonious fusion of color and brilliance. The serpent's eyes are crafted from malachite, adding a unique touch of charm. This Bulgari Serpenti Emerald...
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Bulgari Tubogas "Serpenti" 18K Tri-color Gold Automatic Wristwatch
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Created circa 1970, this Bulgari Tubogas Serpenti wristwatch with an automatic movement is composed of 18K tri-color gold. It is designed as a stylized snake with a flexible, coiled ...
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Bvlgari Rose Gold Diamond Serpenti Seduttori Ring 352736
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Located in London, GB
An entrancing 18k rose gold diamond and rubellite ring by Bvlgari from the Serpenti Seduttori collection. The ring is composed of a snake design thr...
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Bvlgari 'Serpenti Misteriosi Secret' Diamond, Onyx and Emerald Cuff-Watch
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Located in New York, NY
Bvlgari 'Serpenti Misteriosi Secret' Diamond, Onyx and Emerald Cuff-Watch, with 40.37 carats total weight of diamonds All diamonds are E-G Color an...
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Bulgari Rose Gold Diamond Tubogas Red Serpenti Snake Wristwatch
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Located in Holland, PA
18k rose gold case diamond with red leather band bracelet tubogas serpenti snake wristwatch by Bulgari. With 34 round brilliant cut diamonds VS1 clar...
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Rare Bvlgari Serpenti Watch in 18K Yellow Gold, Turquoises & Diamonds Ref 102786
By Bvlgari
Located in Miami, FL
Designer: Bvlgari Style: Serpenti Model: 102786 Stones: Diamonds and Cabochon Turquoises Diamond Carat Weight: Approx 7 cts ​​​​​​​Includes: 24 Months Brilliance Jewels Warranty Bvlgari original...
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Bulgari Tricolor Gold Lady's Tubogas Wristwatch
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A tricolor (white, yellow and pink) 18kt gold Tubogas lady’s wristwatch by Bulgari, carrying a Gerald Genta movement. Made in Italy, circa 1965.
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Unusual Black Yellow Bulgari Tubogas Ladies Watch
By Bvlgari
Located in New York, NY
An unusual version of the iconic Bulgari tubogas lady's watch, with alternated blackened and yellow 18kt gold, oval shaped dial, carrying a mechanical Movado movement. Made in Italy,...
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Bulgari Ladies Diamond Enamel Rose Gold Serpenti Scagile Quartz Wristwatch
By Bvlgari
Located in New York, NY
Bulgari Diamond Rose Gold Serpenti Scagile Watch Black in 18k Rose Gold. A modern release to a vintage classic, this Bulgari Serpenti double-twirl ...
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Bulgari White Gold Diamonds Tubogas Ladies Watch
By Bvlgari
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A Bulgari Tubogas Lady's Watch watch in 18kt white gold with 29 round brilliant cut diamonds around the dial and on the tail; Movado movement. Made in Italy, circa 1965.
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Bulgari Rare Black and Yellow Gold Tubogas Ladies Watch
By Bvlgari
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A unique version of the Bulgari Tubogas lady's watch in 18kt yellow and blackened gold with a marquise shaped (gold) dial; carrying a mechanical Movado movement. Made in Italy, circ...
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Bulgari Diamond 18 Karat Rose Gold 7-Coil Serpenti Watch
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Located in New York, NY
Can a timepiece be timeless? For Bulgari, absolutely. The Serpenti Tubogas Bracelet Watch is a legendary iconic piece, first introduced nearly eighty years ago and produced in numerous spectacular renditions. This dramatic limited-edition example, made in Italy in the 21st century, sinuously coils around the wrist up the arm and presents the watch face in the triangular serpent’s head. The case is crafted 18K rose gold with a bezel embellished with brilliant-cut diamonds. The dial is embellished fully with pavé diamonds and punctuated with two hand-applied Roman numeral indexes. The crown is set with a cabochon-cut pink rubellite. The watch features a Swiss quartz movement and a stunning seven-row spiral bracelet in 18K rose gold. The Serpenti is a significant part of the Bulgari jewelry history...
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Bulgari Lady's Yellow Gold Juvenia Movement Pear Shaped Tubogas Wristwatch
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A Bulgari Tubogas 18kt yellow gold lady’s wristwatch with a refined pear shaped dial, carrying a Juvenia watch movement. Circa 1965
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