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Serpenti Watch
Iconic Designs

Serpenti Watch

About the Design

While the BVLGARI Serpenti watch technically arrived first, it was a decorative bracelet from the Italian luxury jewelry house’s signature line that made a notable impact, thanks to a little help from Hollywood.

In 1962, the brand garnered international attention after its now-legendary serpent motif made its way into a photograph taken on the set of the star-studded historical epic Cleopatra. A BVLGARI Serpenti bracelet — with its stunning snake head encrusted with diamonds — was wrapped around the wrist of the film’s star, Elizabeth Taylor, and the already desirable design was suddenly splashed across the pages of the tabloids, particularly as news of the actress’s romantic affair with Richard Burton made the rounds. The serpent motif had by then been around for nearly 15 years, as Giorgio and Constantino Voulgaris — the sons of BVLGARI founder Sotirios Voulgaris who’d taken over the business when their father passed away in 1932 — introduced a wristwatch with a case that resembled the head of a snake in the 1940s.

Elegant and artful, BVLGARI’s snake motif began as an homage to jewelry of the Roman and Hellenistic eras. And fittingly, serpents have long been symbolic of time — of eternity and renewal. Credit for decades of demand for jewelry adorned with reptiles can be attributed to Queen Victoria’s illustrious engagement ring, which took the form of a gold snake set with rubies, diamonds and an emerald (her birthstone). When Taylor’s Serpenti bracelet appeared, the attention had artisans at BVLGARI exploring variations on the house’s popular theme, but the original snake, in 1948, was characterized by a golden yellow body, its tail and head encrusted with diamonds. 

The debut of the inaugural Serpenti watch coincided with BVLGARI’s adoption of the Tubogas, or gas-pipe, goldsmithing technique, in which bands of gold are wrapped around a steel core without soldering, bringing the flexible braided bracelet to fruition. The design was quintessentially BVLGARI: bold, colorful and eye-catching. The snake was more abstract in appearance back then; over the years, the timepiece has assumed more of its namesake’s tangible physical features. Variations were introduced that had the face obscured by a hinged cover, which better emulated a snake’s head, and today, watches featuring the snake motif are available in a wide range of different styles, including bands dotted with hexagonal patterns inspired by snake scales and more. 

Today Serpenti is one of BVLGARI’s most popular collections.

Bulgari Serpenti Watch

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Bvlgari 18 Karat Rose Gold Diamond Serpenti Misteriosi Secret Bracelet Watch
By Bvlgari
Located in New York, NY
In a tribute to its spirit animal, Bvlgari captures the power of seduction in the Serpenti Misteriosi Secret Watch, camouflaging sensuality and temptation with a hypnotic design. Pl...
Category

2010s Contemporary Wrist Watches

Materials

Diamond, 18k Gold, Rose Gold

Bvlgari Serpenti Skin Watch
By Bvlgari
Located in New York, NY
Authentic Bvlgari 'Serpenti Skin' ladies watch crafted in 18 karat rose gold. The sleek 27 mm rose gold case resembles the head of a snake and is accented with a diamond bezel, deep...
Category

2010s Wrist Watches

Materials

18k Gold, Rose Gold

Bulgari Serpenti Diamonds Stainless Steel Case Mother of Pearl Dial Two Leather
By Bvlgari
Located in Paris, FR
Beautiful Serpenti wrist watch signed Bulgari. Purchased on 27/11/2018 Stainless steel case set with a row of 38 brilliant-cut diamonds. The dial is in white mother-of-pearl. Red...
Category

2010s Contemporary Wrist Watches

Materials

Diamond, Steel, Stainless Steel

Bulgari Diamond and Onyx 'Serpenti' Wristwatch in 18k Rose Gold
By Bvlgari
Located in New York, NY
Bulgari Diamond And Onyx 'Serpenti' Wristwatch in 18k Rose Gold. The watch has a quartz movement. Made in 18k rose gold. Set with 458 round brilliant cut diamonds weighing total of a...
Category

Early 20th Century Artist Wrist Watches

Materials

Diamond, Onyx, Rose Gold

Bulgari Serpenti Multi-Colored Enamel Vintage Watch
By Bvlgari
Located in New York, NY
Famous vintage Bulgari bracelet-watch from Serpenti collection set in 18K yellow gold and multi-colored enamel. Jaeger Le Coultre movement. The watch is featuring 2 pear-shaped diamo...
Category

20th Century Wrist Watches

Materials

White Diamond, Enamel, 18k Gold, Yellow Gold

Bvlgari Serpenti Jewelry Watch 101790
By Bvlgari
Located in Southampton, PA
The Bvlgari Serpenti Jewellery watch, reference number 101790, is a member of the sublime “Serpenti” collection. It is made of 18K rose gold and embellished with diamonds and onyxes...
Category

21st Century and Contemporary Wrist Watches

Materials

Diamond, Onyx, 18k Gold, Rose Gold

Bulgari Ladies Diamond Enamel Rose Gold Serpenti Scagile Quartz Wristwatch
By Bvlgari
Located in New York, NY
Bulgari Diamond Rose Gold Serpenti Scagile Watch Black in 18k Rose Gold. A modern release to a vintage classic, this Bulgari Serpenti double-twirl timepiece presents us with a fresh...
Category

21st Century and Contemporary Wrist Watches

Materials

Diamond, 18k Gold

Bvlgari Serpenti Two-Row Diamond Onyx Rose Gold Swirl Jewelry Scaglie Watch
By Bvlgari
Located in Miami, FL
Brand: Bvlgari Style: Twirl Bracelet / Watch Model Name: Serpenti Scaglie Model Number: SPP26BGD1GBLD1.2T Case Material: 18k Rose Gold (Diamonds) Case Size: 26mm Movement: Quartz Dia...
Category

21st Century and Contemporary Wrist Watches

Materials

Diamond, Onyx, Rose Gold

Bulgari Ladies Diamond Mother of Pearl Yellow Gold Serpenti Quartz Wristwatch
By Bvlgari
Located in New York, NY
A 18K rose gold Bulgari Serpenti watch, designed as coiled serpent, the dial set with mother-of-pearl, the scales applied with enamel, set with round diamonds, quartz movement. Sign...
Category

21st Century and Contemporary Wrist Watches

Materials

Diamond, White Diamond, Gold, 18k Gold, Rose Gold

Bvlgari Serpenti Spiga SP P 35G Rose Gold Ceramic Diamond Coil Watch
By Bvlgari
Located in Miami, FL
Brilliance Jewels, Miami Questions? Call Us Anytime! 786,482,8100 Brand: BVLGARI Model Name: Spiga Serpenti Model Number: SP P 35 G Movement: Automatic Case Shape: Unique Case ...
Category

2010s Wrist Watches

Materials

Diamond, 18k Gold

Bulgari Serpenti Bracelet/Wristwatch Mother of Pearl and Diamond
By Bvlgari
Located in New York, NY
Bvlgari Serpenti Bracelet/Wristwatch In Coiled Rose Gold, Mother-of- Pearl and Diamond 18 kt., quartz, composed of polished tapered scales accented by round diamonds approximately 2....
Category

1990s Artist Wrist Watches

Materials

Diamond, 18k Gold

Bulgari White Gold Diamonds Tubogas Ladies Watch
By Bvlgari
Located in New York, NY
A Bulgari Tubogas Lady's Watch watch in 18kt white gold with 29 round brilliant cut diamonds around the dial and on the tail; Movado movement. Made in Italy, circa 1965.
Category

Vintage 1960s Wrist Watches

Materials

Diamond, 18k Gold

Bulgari Rare Black and Yellow Gold Tubogas Ladies Watch
By Bvlgari
Located in New York, NY
A unique version of the Bulgari Tubogas lady's watch in 18kt yellow and blackened gold with a marquise shaped (gold) dial; carrying a mechanical Movado movement. Made in Italy, circ...
Category

Vintage 1960s More Bracelets

Materials

18k Gold

Unusual Black Yellow Bulgari Tubogas Ladies Watch
By Bvlgari
Located in New York, NY
An unusual version of the iconic Bulgari tubogas lady's watch, with alternated blackened and yellow 18kt gold, oval shaped dial, carrying a mechanical Movado movement. Made in Italy,...
Category

Vintage 1960s Retro Bracelets

Materials

18k Gold

Bulgari Lady's Tricolor Gold Tubogas mechanical Wristwatch
By Bvlgari
Located in New York, NY
A Bulgari Tri-Colour Gold Lady’s Wristwatch with mechanical movement. Made in Italy, circa 1965.
Category

Vintage 1960s Retro Bracelets

Materials

18k Gold

Bulgari Ladies yellow gold Tubogas Bracelet Wristwatch
By Bvlgari
Located in New York, NY
An 18k yellow gold tubogas watch-bracelet by Bulgari with oval dial. Made in Italy, circa 1965
Category

Vintage 1960s Wrist Watches

Materials

18k Gold

Bulgari Lady's Yellow Gold Juvenia Movement Pear Shaped Tubogas Wristwatch
By Bvlgari
Located in New York, NY
A Bulgari Tubogas 18kt yellow gold lady’s wristwatch with a refined pear shaped dial, carrying a Juvenia watch movement. Circa 1965
Category

Vintage 1960s More Bracelets

Materials

18k Gold

Bulgari Tricolor Gold Lady's Tubogas Wristwatch
By Bvlgari
Located in New York, NY
A tricolor (white, yellow and pink) 18kt gold Tubogas lady’s wristwatch by Bulgari, carrying a Gerald Genta movement. Made in Italy, circa 1965.
Category

Vintage 1960s Retro Bracelets

Materials

18k Gold

The Serpenti Collection
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