Stash

Most shops display bags perched on a shelf. But bags do not 'perch' when they are worn; they hang. For this reason, we wanted a hanging display for the bags in Stash. The idea was quickly conceived to work with magnets, with which the bags could be 'stuck' to steel plates. Customers could then remove each bag from the wall to look at it and then stick it back in place. In this way, optimum use could be made of the entire wall surface of the fairly limited space (33 m2) for the presentation of the bags. In the middle of the shop are two steel coves suspended from the ceiling with pedestals underneath for the eye-catchers. This increases the presentation surface area still further, as well as adding a strong architectural element. This creates two passageways with a large mirror wall at the end, making the shop appear much larger (longer). The floor, counter and pedestals fit in seamlessly due to their grey PU coating.